{"id":5711,"date":"2025-12-10T10:36:41","date_gmt":"2025-12-10T10:36:41","guid":{"rendered":"https:\/\/ogury.com\/?p=5711"},"modified":"2025-12-10T10:39:21","modified_gmt":"2025-12-10T10:39:21","slug":"ogury-scores-big-with-two-wins-for-ogury-one-at-les-cas-dor-de-la-data","status":"publish","type":"post","link":"https:\/\/ogury.com\/ogury-scores-big-with-two-wins-for-ogury-one-at-les-cas-dor-de-la-data\/","title":{"rendered":"Ogury Scores Big with Two Wins for Ogury One at Les Cas d\u2019OR de la Data"},"content":{"rendered":"\n

We\u2019re proud to share that Ogury has secured a double win at Les Cas d\u2019OR de la Data<\/a>, taking home both the Innovation Award<\/strong> and the Advertising Operations & Artificial Intelligence Award<\/strong> for our breakthrough Ogury One platform.<\/p>\n\n\n\n

As the platform behind these wins, Ogury One<\/a> brings together audience insight, planning, activation, and reporting within a single, AI-powered interface built for both brands and agencies. Created to help marketers navigate fragmentation, adapt to signal loss, and embrace more responsible advertising practices, it enables smarter, faster, and more confident decision-making from end to end.<\/p>\n\n\n\n

At the heart of Ogury One is our Personified Advertising technology. Rather than targeting individuals, it activates personas \u2014 anonymized groups shaped by shared attitudes, interests, and purchase intentions. These personas are built from exclusive zero-party data collected through large-scale surveys, enriched with billions of contextual, semantic, geolocation, bid request, and campaign delivery signals, then refined by AI at the impression level. This approach delivers stronger relevance, increased addressability, and high-performing campaigns \u2014 all without relying on personal identifiers.<\/p>\n\n\n\n

What’s more, AI is woven throughout Ogury One, elevating every stage of the campaign journey \u2014 from interpreting signals and shaping personas to informing planning decisions and guiding post-campaign insights. This continuous intelligence enables advertisers to pinpoint the right audience, boost performance, and streamline operations across the board.<\/p>\n\n\n\n

Les Cas d\u2019OR de la Data celebrate the most impactful and forward-thinking initiatives in data-driven marketing and innovation. This edition\u2019s jury \u2014 comprised of 20 senior data marketing and digital leaders from organizations including Best Western, Bouygues Telecom, Carrefour, Deezer, and SNCF Voyageurs \u2014 recognized our ability to merge advanced AI with actionable insight, enabling brands to execute end-to-end campaigns with precision and efficiency in today\u2019s complex digital landscape.<\/p>\n\n\n\n

See the full list of winners.<\/a><\/p>\n\n\n\n

\"1763386250912\"<\/figure>\n\n\n\n
\"1763386253166\"<\/figure>\n\n\n\n

A special thank you to the jury for these recognitions, and congratulations to all the other winners.\u00a0<\/p>\n\n\n\n

Watch this space for more updates on our award-winning journey, and while you\u2019re here, subscribe to our newsletter<\/a> for the latest insights, trends, and thought leadership.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re proud to share that Ogury has secured a double win at Les Cas d\u2019OR de la Data, taking home both the Innovation Award and the Advertising Operations & Artificial Intelligence Award for our breakthrough Ogury One platform. As the platform behind these wins, Ogury One brings together audience insight, planning, activation, and reporting within […]<\/p>\n","protected":false},"author":9,"featured_media":5719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Ogury Scores Big with Two Wins for Ogury One at Les Cas d\u2019OR de la Data - Ogury","description":"We\u2019re proud to share that Ogury has secured a double win at Les Cas d\u2019OR de la Data , taking home both the Innovation Award and the Advertising Operations &"},"footnotes":""},"categories":[25],"tags":[],"location":[],"class_list":["post-5711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards"],"acf":[],"_links":{"self":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/5711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/comments?post=5711"}],"version-history":[{"count":0,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/5711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media\/5719"}],"wp:attachment":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media?parent=5711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/categories?post=5711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/tags?post=5711"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/location?post=5711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}