{"id":5153,"date":"2025-06-03T12:29:00","date_gmt":"2025-06-03T12:29:00","guid":{"rendered":"https:\/\/ogury.com\/our-approach\/"},"modified":"2025-12-03T14:01:05","modified_gmt":"2025-12-03T14:01:05","slug":"our-approach","status":"publish","type":"page","link":"https:\/\/ogury.com\/fr\/our-approach\/","title":{"rendered":"Notre approche"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-ocean-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen block-visibility-hide-extra-small-screen\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-columns alignwide ticss-7bc6bf2a has-ocean-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1a0c8bc0 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column ticss-d89ab065 has-dark-cream-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<figure class=\"wp-block-video\"><video height=\"936\" style=\"aspect-ratio: 648 \/ 936;\" width=\"648\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Ogury_frames_UNCROPPED_v07.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0\">\n<div class=\"wp-block-group mobile-center-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-5-font-size mobile-center-text wp-elements-bcbbc0b2c4c42d6fbe827fffd2ba8901\">Bienvenue dans le Personified Advertising. <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-3-font-size mobile-center-text wp-elements-dbb72480fe164e2bc3ab58efc3e84877\">Quand la performance rencontre la pr\u00e9cision, sans compromis.<\/h2>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color mobile-center-text wp-elements-f599e2bb2f13fcc0b41db41d415e4a98\" style=\"padding-right:0\">La publicit\u00e9 digitale traverse une profonde transformation, port\u00e9e par l&rsquo;\u00e9volution des r\u00e9glementations en mati\u00e8re de confidentialit\u00e9 et par des restrictions croissantes des plateformes. Avec le Personified Advertising, Ogury montre la voie et red\u00e9finit l&rsquo;avenir : un avenir o\u00f9 confidentialit\u00e9, performance et port\u00e9e fonctionnent en harmonie. <\/p>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color mobile-center-text wp-elements-42076d5ed7a6589840862ad3267866d3\" style=\"padding-right:0\">Plut\u00f4t que de simplement r\u00e9pondre aux d\u00e9fis li\u00e9s \u00e0 la perte de signal, nous cr\u00e9ons de nouveaux signaux. En les convertissant en insights activables, nous aidons les annonceurs \u00e0 atteindre des personas plut\u00f4t que des individus, rendant ainsi l&rsquo;internet ouvert v\u00e9ritablement adressable. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-midnight-blue-color has-cream-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/ogury.com\/fr\/contact\/#contact-form\">R\u00e9servez une d\u00e9mo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignfull ticss-7bc6bf2a is-style-default has-ocean-background-color has-background is-layout-flex wp-container-core-columns-is-layout-6ab5711d wp-block-columns-is-layout-flex block-visibility-hide-extra-large-screen block-visibility-hide-large-screen\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-style-rounded-corners ticss-0fecaba8 has-dark-cream-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--regular);padding-left:var(--wp--preset--spacing--regular)\">\n<figure class=\"wp-block-video\"><video height=\"936\" style=\"aspect-ratio: 648 \/ 936;\" width=\"648\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Ogury_frames_UNCROPPED_v07.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group mobile-center-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-5-font-size wp-elements-2a108020a692c072839753e915411c66\">Bienvenue dans le Personified Advertising. <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-3-font-size wp-elements-668124003487b8bb4b94e18cb9b77786\">Quand la performance rencontre la pr\u00e9cision, sans compromis.<\/h2>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color wp-elements-1a1069b87abb37a95b6d34c793e30804\" style=\"padding-right:0\">La publicit\u00e9 digitale traverse une profonde transformation, port\u00e9e par l&rsquo;\u00e9volution des r\u00e9glementations en mati\u00e8re de confidentialit\u00e9 et par des restrictions croissantes des plateformes. Avec le Personified Advertising, Ogury montre la voie et red\u00e9finit l&rsquo;avenir : un avenir o\u00f9 confidentialit\u00e9, performance et port\u00e9e fonctionnent en harmonie. <\/p>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color wp-elements-12f8b66112440f49a96bf5ad58d11599\" style=\"padding-right:0\">Plut\u00f4t que de simplement r\u00e9pondre aux d\u00e9fis li\u00e9s \u00e0 la perte de signal, nous cr\u00e9ons de nouveaux signaux. En les convertissant en insights activables, nous aidons les annonceurs \u00e0 atteindre des personas plut\u00f4t que des individus, rendant ainsi l&rsquo;internet ouvert v\u00e9ritablement adressable. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-midnight-blue-color has-cream-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/ogury.com\/fr\/contact\/#contact-form\">R\u00e9servez une d\u00e9mo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-extra-large-screen block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><\/div>\n\n<div class=\"wp-block-group alignfull module-1 is-style-default has-cream-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--medium);padding-top:var(--wp--preset--spacing--regular);padding-bottom:var(--wp--preset--spacing--regular)\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-columns alignwide is-style-default margin-mobile-top-none has-ocean-color has-cream-background-color has-text-color has-background has-link-color wp-elements-b9dbb9baf35f8e1b204140b78a60ebf9 is-layout-flex wp-container-core-columns-is-layout-f1af39c5 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--regular);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height padding-mobile-top-none has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color has-heading-3-font-size mobile-center-text wp-elements-c2a422df517d194eaf7dfdb2b89a393e\">Rejoignez la r\u00e9volution Zero-Party.<\/h2>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-6b947cf61d7fca09da3fe4c7acddba0c\">Au c\u0153ur de notre mod\u00e8le de donn\u00e9es se trouvent nos zero-party data exclusives, recueillies et \u00e9labor\u00e9es avec soin via des enqu\u00eates propri\u00e9taires de grande ampleur dans 30 pays. Ces zero-party data fournissent des informations d&rsquo;une grande pr\u00e9cision, partag\u00e9es volontairement par les consommateurs sur leurs comportements, pr\u00e9f\u00e9rences et intentions d&rsquo;achat : des insights uniques, introuvables sur d&rsquo;autres plateformes adtech. <\/p>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-2daa6fc1357af9ee02b9c646448454eb\">En combinant ces donn\u00e9es respectueuses de la confidentialit\u00e9 avec des approches de ciblage traditionnelles, Ogury offre des r\u00e9sultats sup\u00e9rieurs aux solutions limit\u00e9es au ciblage contextuel ou aux identifiants alternatifs.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video is-style-rounded-corners\" style=\"margin-right:var(--wp--preset--spacing--small);margin-left:var(--wp--preset--spacing--small)\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Phone_survey_square.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-dark-cream-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large)\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-style-rounded-corners has-ocean-color has-cream-background-color has-text-color has-background has-link-color wp-elements-bccf6ed9b24dca29ed6169f20d93771a is-layout-flex wp-container-core-columns-is-layout-8bb40b4f wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--regular);margin-bottom:var(--wp--preset--spacing--regular);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color has-heading-3-font-size mobile-center-text wp-elements-5885daea4115a02963ed3b5f79b8bc2a\">Ciblez des personas, <br \/>pas des individus.<\/h2>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-12db4135c09c0ab31bae4f7e292d6e19\">Le ciblage bas\u00e9 sur les personas s&rsquo;appuie sur les zero-party data issues d&rsquo;enqu\u00eates \u00e0 grande \u00e9chelle, enrichies par des milliards de donn\u00e9es contextuelles, s\u00e9mantiques, issues de bid requests et de campagnes, puis affin\u00e9es par l&rsquo;IA, afin de cibler des personas : des groupes anonymis\u00e9s, cat\u00e9goris\u00e9s par attributs, centres d&rsquo;int\u00e9r\u00eat et intentions d&rsquo;achat communs.<\/p>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-865d9ffd3f6319bf890561c33d670679\">Cette approche unique qualifie les impressions au niveau de l&#8217;emplacement, et non de la personne. Elle fonctionne avec ou sans identifiants, tout en maintenant l&rsquo;adressabilit\u00e9 de l&rsquo;internet ouvert, \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\t<div class=\"align wp-block-acf-fader\">\n\t\n\n\t\n\t<!-- Slider main container -->\n\t<div class=\"swiper-container | fader-swiper\">\n\t\t<!-- Additional required wrapper -->\n\t\t<div class=\"swiper-wrapper\">\n\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"swiper-slide | fader-slide | flow \" style=\"aspect-ratio: aspect-ratio-original\" data-flow>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fader-slide__image\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t  <source srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/08\/Personas_3.png\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(max-width: 782px)\"\n\t\t\t\t\t\t\t\t\t  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/HIW_071425_A.png\"\n\t\t\t\t\t\t\t\t\talt=\"Hiw 071425 a\"\n\t\t\t\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\t\t\t\theight=\"1600\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- \/.fader-slide__image -->\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- swiper-slide | fader-slide -->\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"swiper-slide | fader-slide | flow \" style=\"aspect-ratio: aspect-ratio-original\" data-flow>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fader-slide__image\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t  <source srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/08\/Personas_2.png\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(max-width: 782px)\"\n\t\t\t\t\t\t\t\t\t  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/HIW_071425_B.png\"\n\t\t\t\t\t\t\t\t\talt=\"Hiw 071425 b\"\n\t\t\t\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\t\t\t\theight=\"1600\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- \/.fader-slide__image -->\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- swiper-slide | fader-slide -->\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"swiper-slide | fader-slide | flow \" style=\"aspect-ratio: aspect-ratio-original\" data-flow>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fader-slide__image\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t  <source srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/08\/Personas_1.png\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(max-width: 782px)\"\n\t\t\t\t\t\t\t\t\t  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/HIW_071425_C.png\"\n\t\t\t\t\t\t\t\t\talt=\"Hiw 071425 c\"\n\t\t\t\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\t\t\t\theight=\"1600\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- \/.fader-slide__image -->\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- swiper-slide | fader-slide -->\n\n\n\t\t\t\t\t\t\t\n\n\t\t<\/div>\n\t\t<!-- swiper-wrapper -->\n\n\n\t<\/div>\n\n\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-dark-teal-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;background-image:url(&apos;https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Flourish_18_LimeGreen_RGB_cropped.png&apos;);background-position:0% 100%;background-repeat:no-repeat;background-size:20%;\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-group alignfull is-style-bg-10 has-lime-color has-text-color has-link-color wp-elements-3cfc0a325c03f815182d082b94d2515e has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);background-image:url(&apos;https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Flourish_15_LimeGreen_RGB_cropped.png&apos;);background-position:100% 12%;background-repeat:no-repeat;background-size:20%;\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center has-cream-color has-text-color has-link-color has-heading-3-font-size wp-elements-06f37c1c8f5f9ad15956a0ec4cef530f\">Notre mod\u00e8le de donn\u00e9es unique.<\/h2>\n\n\n\t\t\t<div style=\"margin-top:var(--wp--preset--spacing--medium);\" class=\"alignwide wp-block-acf-big-slider\">\n\t\t\n<!-- Slider main container -->\n<div class=\"swiper-container | big-slider\">\n\n\n\t\t\t<ol class=\"big-slider-swiper-pagination\">\n\t\t\t<li class=\"pagination-bullet\" data-slide=\"0\">Donn\u00e9es<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"1\">Personas<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"2\">Ciblage<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"3\">Activation<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"4\">Insights<\/li>\n\t\t\n\t\t\t\t<\/ol>\n\t\t\n\t\n\n\t<!-- Additional required wrapper -->\n\t<div class=\"swiper-wrapper\">\n\n\t\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">1\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Donn\u00e9es<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Un mod\u00e8le robuste, nourri par de multiples sources :<\/p><ul>\n<li class=\"has-ocean-bullet\">Zero-party data issues d&rsquo;enqu\u00eates exclusives<\/li>\n<li class=\"has-lime-bullet\">Contextuelles et s\u00e9mantiques<\/li>\n<li class=\"has-lime-bullet\">Bid Request<\/li>\n<li class=\"has-lime-bullet\">Open Source<\/li>\n<li class=\"has-lime-bullet\">Nouvelles sources<\/li>\n<li class=\"has-lime-bullet\">Donn\u00e9es de campagnes<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_1_cream-1.jpg\" alt=\"Ouruniquedatamodel 1 cream (1)\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">2\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Personas<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Des donn\u00e9es au niveau des emplacements, segment\u00e9es en personas, aliment\u00e9es par l&rsquo;IA et enrichies en temps r\u00e9el avec de nouveaux points de donn\u00e9es.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_2_cream-1.jpg\" alt=\"Ouruniquedatamodel 2 cream (1)\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">3\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Ciblage<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Les personas sont activ\u00e9s en fonction de la cible d\u00e9finie par la marque.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_3_cream.jpg\" alt=\"Ouruniquedatamodel 3 cream\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">4\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Activation<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Les personas sont associ\u00e9s \u00e0 des cr\u00e9ations impactantes et \u00e0 des inventaires premium, puis optimis\u00e9s en temps r\u00e9el.<\/p>\n<ul>\n<li>Optimisation humaine + IA selon les KPI<\/li>\n<li>Port\u00e9e qualifi\u00e9e<\/li>\n<li>Interactions<\/li>\n<li>Vues<\/li>\n<li>Attention<\/li>\n<li>Visibilit\u00e9 (Viewability)<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_4_cream.png\" alt=\"Ouruniquedatamodel 4 cream\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">5\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Insights<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Des insights approfondis apr\u00e8s campagne :<\/p>\n<ul>\n<li>Performances de premier plan<\/li>\n<li>Rapport post-campagne par persona<\/li>\n<li>Insights de campagne<\/li>\n<li>Insights tiers (optionnels)<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_5_cream.jpg\" alt=\"Ouruniquedatamodel 5 cream\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\n\t<\/div>\n\t<!-- swiper-wrapper -->\n\t\n\t\n\t\n\t<!-- If we need navigation buttons -->\n\t<div class=\"swiper-button-wrapper\">\t\n\t<div class=\"swiper-button swiper-button-prev big-slider-button-prev\"><\/div>\n\t<div class=\"swiper-button swiper-button-next big-slider-button-next\"><\/div>\n\t<\/div>\n\t\n<\/div>\n<!-- swiper-container -->\n\n\n\t\n\t\n\n\t<\/div>\n\n\n\n\n\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-style-rounded-corners padding-mobile-top-reduce padding-mobile-bottom-reduce padding-mobile-left-reduce padding-mobile-right-reduce bg-mobile-none has-light-color has-deep-purple-background-color has-text-color has-background has-link-color wp-elements-39d6fcd52351d2ced6e82249306d0221 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-04eca3a1 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--regular);padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large);background-image:url(&apos;https:\/\/ogury.com\/wp-content\/uploads\/2025\/06\/bg-5-cropped_opt.png&apos;);background-position:100% 54%;background-repeat:no-repeat;background-size:30%;\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-group width-mobile-full mobile-center-text has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0e0a5664 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-heading-3-font-size\"><strong>Lib\u00e9rez tout le potentiel de l&rsquo;Open Internet<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Avec le Personified Advertising, engagez les bonnes audiences \u00e0 grande \u00e9chelle, tout en int\u00e9grant la confidentialit\u00e9 d\u00e8s la conception. <\/p>\n\n\n\n<p class=\"has-text-align-left\">Ensemble, fa\u00e7onnons l&rsquo;avenir de la publicit\u00e9 digitale.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-midnight-blue-color has-cream-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/ogury.com\/fr\/contact\/\">D\u00e9couvrez comment nous pouvons vous accompagnerFind Out How We Can Help You<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bienvenue dans le Personified Advertising. Quand la performance rencontre la pr\u00e9cision, sans compromis. La publicit\u00e9 digitale traverse une profonde transformation, port\u00e9e par l&rsquo;\u00e9volution des r\u00e9glementations en mati\u00e8re de confidentialit\u00e9 et par des restrictions croissantes des plateformes. Avec le Personified Advertising, Ogury montre la voie et red\u00e9finit l&rsquo;avenir : un avenir o\u00f9 confidentialit\u00e9, performance et port\u00e9e [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5019,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"slim_seo":{"title":"Notre approche - Ogury","description":"Bienvenue dans le Personified Advertising. Quand la performance rencontre la pr\u00e9cision, sans compromis. La publicit\u00e9 digitale traverse une profonde transformati"},"footnotes":""},"class_list":["post-5153","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ogury.com\/fr\/wp-json\/wp\/v2\/pages\/5153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogury.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ogury.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ogury.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ogury.com\/fr\/wp-json\/wp\/v2\/comments?post=5153"}],"version-history":[{"count":0,"href":"https:\/\/ogury.com\/fr\/wp-json\/wp\/v2\/pages\/5153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogury.com\/fr\/wp-json\/wp\/v2\/media\/5019"}],"wp:attachment":[{"href":"https:\/\/ogury.com\/fr\/wp-json\/wp\/v2\/media?parent=5153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}