{"id":4747,"date":"2025-06-03T12:29:00","date_gmt":"2025-06-03T12:29:00","guid":{"rendered":"https:\/\/ogury.com\/our-approach\/"},"modified":"2025-11-26T13:37:35","modified_gmt":"2025-11-26T13:37:35","slug":"our-approach","status":"publish","type":"page","link":"https:\/\/ogury.com\/it\/our-approach\/","title":{"rendered":"Il nostro approccio:"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-ocean-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen block-visibility-hide-extra-small-screen\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-columns alignwide ticss-7bc6bf2a has-ocean-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1a0c8bc0 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column ticss-d89ab065 has-dark-cream-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<figure class=\"wp-block-video\"><video height=\"936\" style=\"aspect-ratio: 648 \/ 936;\" width=\"648\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Ogury_frames_UNCROPPED_v07.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0\">\n<div class=\"wp-block-group mobile-center-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-5-font-size mobile-center-text wp-elements-68f1148072ee1f359d0d4cdf5d236bf2\">Benvenuti nel Personified Advertising. <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-3-font-size mobile-center-text wp-elements-7dd9819841a95bf6eb49d399d47ded7f\">Scalabilit\u00e0 e accuratezza, senza compromessi.<\/h2>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color mobile-center-text wp-elements-c5560f39d0e01f7498fee3f56ec0a118\" style=\"padding-right:0\">Guidata dall\u2019evoluzione delle normative sulla privacy e dalle crescenti restrizioni delle piattaforme, la pubblicit\u00e0 digitale sta cambiando rapidamente. Con il Personified Advertising, Ogury \u00e8 in prima linea nel ridefinire il futuro, dove privacy, performance e scalabilit\u00e0 lavorano in armonia. <\/p>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color mobile-center-text wp-elements-612a2cbb1fa140687193ce2ebb109ee4\" style=\"padding-right:0\">Non ci limitiamo a gestire il signal loss: creiamo nuovi segnali. Trasformandoli in insight azionabili, aiutiamo gli inserzionisti a raggiungere le Personas, anzich\u00e9 singoli individui, rendendo indirizzabile l\u2019intero open web. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-midnight-blue-color has-cream-background-color has-text-color has-background has-link-color wp-element-button\" href=\"Sei pronto a portare le tue campagne al livello successivo?\">Prenota una demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignfull ticss-7bc6bf2a is-style-default has-ocean-background-color has-background is-layout-flex wp-container-core-columns-is-layout-6ab5711d wp-block-columns-is-layout-flex block-visibility-hide-extra-large-screen block-visibility-hide-large-screen\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-style-rounded-corners ticss-0fecaba8 has-dark-cream-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--regular);padding-left:var(--wp--preset--spacing--regular)\">\n<figure class=\"wp-block-video\"><video height=\"936\" style=\"aspect-ratio: 648 \/ 936;\" width=\"648\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Ogury_frames_UNCROPPED_v07.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group mobile-center-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-5-font-size wp-elements-17c78e18b9eb1e5c8f4892bf08d73a34\">Benvenuti nel Personified Advertising. <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-3-font-size wp-elements-27730287eb3e58c56c5a2cf933b46dbb\">Scalabilit\u00e0 e accuratezza, senza compromessi.<\/h2>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color wp-elements-2e2dc1636d9f436101cc68da4d8ffa0b\" style=\"padding-right:0\">Guidata dall\u2019evoluzione delle normative sulla privacy e dalle crescenti restrizioni delle piattaforme, la pubblicit\u00e0 digitale sta cambiando rapidamente. Con il Personified Advertising, Ogury \u00e8 in prima linea nel ridefinire il futuro, dove privacy, performance e scalabilit\u00e0 lavorano in armonia. <\/p>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color wp-elements-cffd09b009cd2b7e0f6bc2dddf1a1ada\" style=\"padding-right:0\">Non ci limitiamo a gestire il signal loss: creiamo nuovi segnali. Trasformandoli in insight azionabili, aiutiamo gli inserzionisti a raggiungere le Personas, anzich\u00e9 singoli individui, rendendo indirizzabile l\u2019intero open web. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-midnight-blue-color has-cream-background-color has-text-color has-background has-link-color wp-element-button\" href=\"Sei pronto a portare le tue campagne al livello successivo?\">Prenota una demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-extra-large-screen block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><\/div>\n\n<div class=\"wp-block-group alignfull module-1 is-style-default has-cream-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--medium);padding-top:var(--wp--preset--spacing--regular);padding-bottom:var(--wp--preset--spacing--regular)\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-columns alignwide is-style-default margin-mobile-top-none has-ocean-color has-cream-background-color has-text-color has-background has-link-color wp-elements-fd5c3029c70c858ac9cd2f4262f5310a is-layout-flex wp-container-core-columns-is-layout-f1af39c5 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--regular);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height padding-mobile-top-none has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color has-heading-3-font-size mobile-center-text wp-elements-7a7395d617599ebad8f922126f880afd\">Gli zero-party data<\/h2>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-0c14e18f465487d2b30cdb78ff33b483\">Al centro del nostro modello dati ci sono i nostri zero-party data. Unici ed esclusivi, i nostri zero-party data sono meticolosamente raccolti attraverso survey proprietarie su larga scala in 30 mercati. Si tratta di informazioni altamente precise che i consumatori condividono volontariamente circa i loro comportamenti, preferenze e intenzioni di acquisto. Questi insight di audience non sono disponibili su altre piattaforme AdTech. <\/p>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-e2a8cd827090deec600a0fc2583f509c\">Combinando approcci di targeting tradizionali con questi dati sicuri per la privacy, Ogury offre risultati superiori rispetto a soluzioni limitate al targeting contestuale o a ID alternativi.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video is-style-rounded-corners\" style=\"margin-right:var(--wp--preset--spacing--small);margin-left:var(--wp--preset--spacing--small)\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Phone_survey_square.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-dark-cream-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large)\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-style-rounded-corners has-ocean-color has-cream-background-color has-text-color has-background has-link-color wp-elements-3e068be9f6b58fd2dc7569371da5edb7 is-layout-flex wp-container-core-columns-is-layout-8bb40b4f wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--regular);margin-bottom:var(--wp--preset--spacing--regular);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color has-heading-3-font-size mobile-center-text wp-elements-b10c1bc5faee185b6990e6db9c7e7dee\">Raggiungi le Personas, <br \/>non le persone.<\/h2>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-33422d22a316a3310daf761f7095d3f5\">Il targeting basato sulle Personas sfrutta gli zero-party daa raccolti tramite survey su larga scala, arricchiti da miliardi di data point contestuali, semantici e bid request e raffinati dall\u2019AI. In questo modo, raggiungiamo gruppi anonimizzati categorizzati per attributi, interessi e intenzioni di acquisto comuni.<\/p>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-04d656c3ac36ddd4aff17e8c9e83cfe8\">Questo approccio unico qualifica le impression a livello di placement e funziona con o senza ID, mantenendo l\u2019addressability sull\u2019intero open web.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\t<div class=\"align wp-block-acf-fader\">\n\t\n\n\t\n\t<!-- Slider main container -->\n\t<div class=\"swiper-container | fader-swiper\">\n\t\t<!-- Additional required wrapper -->\n\t\t<div class=\"swiper-wrapper\">\n\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"swiper-slide | fader-slide | flow \" style=\"aspect-ratio: aspect-ratio-original\" data-flow>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fader-slide__image\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t  <source srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/08\/Personas_3.png\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(max-width: 782px)\"\n\t\t\t\t\t\t\t\t\t  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/HIW_071425_A.png\"\n\t\t\t\t\t\t\t\t\talt=\"Hiw 071425 a\"\n\t\t\t\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\t\t\t\theight=\"1600\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- \/.fader-slide__image -->\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- swiper-slide | fader-slide -->\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"swiper-slide | fader-slide | flow \" style=\"aspect-ratio: aspect-ratio-original\" data-flow>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fader-slide__image\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t  <source srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/08\/Personas_2.png\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(max-width: 782px)\"\n\t\t\t\t\t\t\t\t\t  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/HIW_071425_B.png\"\n\t\t\t\t\t\t\t\t\talt=\"Hiw 071425 b\"\n\t\t\t\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\t\t\t\theight=\"1600\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- \/.fader-slide__image -->\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- swiper-slide | fader-slide -->\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"swiper-slide | fader-slide | flow \" style=\"aspect-ratio: aspect-ratio-original\" data-flow>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fader-slide__image\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t  <source srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/08\/Personas_1.png\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(max-width: 782px)\"\n\t\t\t\t\t\t\t\t\t  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/HIW_071425_C.png\"\n\t\t\t\t\t\t\t\t\talt=\"Hiw 071425 c\"\n\t\t\t\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\t\t\t\theight=\"1600\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- \/.fader-slide__image -->\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- swiper-slide | fader-slide -->\n\n\n\t\t\t\t\t\t\t\n\n\t\t<\/div>\n\t\t<!-- swiper-wrapper -->\n\n\n\t<\/div>\n\n\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-dark-teal-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;background-image:url(&apos;https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Flourish_18_LimeGreen_RGB_cropped.png&apos;);background-position:0% 100%;background-repeat:no-repeat;background-size:20%;\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-group alignfull is-style-bg-10 has-lime-color has-text-color has-link-color wp-elements-4d71c6165848dd2d2214fdd70e6f622c has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);background-image:url(&apos;https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Flourish_15_LimeGreen_RGB_cropped.png&apos;);background-position:100% 12%;background-repeat:no-repeat;background-size:20%;\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center has-cream-color has-text-color has-link-color has-heading-3-font-size wp-elements-472bfe2b6f8d12cdb79c9ba02af55b93\">Un modello di dati unico.<\/h2>\n\n\n\t\t\t<div style=\"margin-top:var(--wp--preset--spacing--medium);\" class=\"alignwide wp-block-acf-big-slider\">\n\t\t\n<!-- Slider main container -->\n<div class=\"swiper-container | big-slider\">\n\n\n\t\t\t<ol class=\"big-slider-swiper-pagination\">\n\t\t\t<li class=\"pagination-bullet\" data-slide=\"0\">Dati<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"1\">Personas<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"2\">Targeting<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"3\">Attivazione<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"4\">Insights<\/li>\n\t\t\n\t\t\t\t<\/ol>\n\t\t\n\t\n\n\t<!-- Additional required wrapper -->\n\t<div class=\"swiper-wrapper\">\n\n\t\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">1\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Dati<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Robusto data model composto da pi\u00f9 fonti:<\/p><ul>\n<li class=\"has-ocean-bullet\">Zero-party data ottenuti da sondaggi esclusivi<\/li>\n<li class=\"has-lime-bullet\">Contestuale e semantico<\/li>\n<li class=\"has-lime-bullet\">Bid request<\/li>\n<li class=\"has-lime-bullet\">Open Source<\/li>\n<li class=\"has-lime-bullet\">Nuove fonti<\/li>\n<li class=\"has-lime-bullet\">Dati della campagna<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_1_cream-1.jpg\" alt=\"Ouruniquedatamodel 1 cream (1)\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">2\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Personas<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Dati a livello di placement segmentati in Personas, alimentati dall&#8217;AI e migliorati costantemente in tempo reale con nuovi data point<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_2_cream-1.jpg\" alt=\"Ouruniquedatamodel 2 cream (1)\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">3\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Targeting<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Le Personas vengono attivate in base alla audience di riferimento che il brand deve raggiungere.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_3_cream.jpg\" alt=\"Ouruniquedatamodel 3 cream\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">4\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Attivazione<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Le Personas vengono combinate a creativit\u00e0 impattanti, inventory premium e ottimizzate in tempo reale.<\/p>\n<ul>\n<li>Ottimizzazione KPI: Human + AI<\/li>\n<li>Reach in target<\/li>\n<li>Interazioni<\/li>\n<li>Visualizzazioni<\/li>\n<li>Attention<\/li>\n<li>Viewability<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_4_cream.png\" alt=\"Ouruniquedatamodel 4 cream\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">5\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Insights<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Insights raccolti a fine campagna:<\/p>\n<ul>\n<li>Best-in-Class Performance<\/li>\n<li>Report: Post-Campaign Persona<\/li>\n<li>Insight di campagna<\/li>\n<li>Analisi di terze parti (facoltative)<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_5_cream.jpg\" alt=\"Ouruniquedatamodel 5 cream\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\n\t<\/div>\n\t<!-- swiper-wrapper -->\n\t\n\t\n\t\n\t<!-- If we need navigation buttons -->\n\t<div class=\"swiper-button-wrapper\">\t\n\t<div class=\"swiper-button swiper-button-prev big-slider-button-prev\"><\/div>\n\t<div class=\"swiper-button swiper-button-next big-slider-button-next\"><\/div>\n\t<\/div>\n\t\n<\/div>\n<!-- swiper-container -->\n\n\n\t\n\t\n\n\t<\/div>\n\n\n\n\n\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-style-rounded-corners padding-mobile-top-reduce padding-mobile-bottom-reduce padding-mobile-left-reduce padding-mobile-right-reduce bg-mobile-none has-light-color has-deep-purple-background-color has-text-color has-background has-link-color wp-elements-2b591339b2d39a381d3ad35b6b0f840f has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-04eca3a1 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--regular);padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large);background-image:url(&apos;https:\/\/ogury.com\/wp-content\/uploads\/2025\/06\/bg-5-cropped_opt.png&apos;);background-position:100% 54%;background-repeat:no-repeat;background-size:30%;\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-group width-mobile-full mobile-center-text has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0e0a5664 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-heading-3-font-size\"><strong>Sblocca tutto il potenzionale dell&#8217;Open Internet<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Con il Personified Advertising, coinvolgi l&#8217;audience giusta su larga scala, nel pieno rispetto della privacy. <\/p>\n\n\n\n<p class=\"has-text-align-left\">Diamo forma al futuro del digital advertising insieme.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-midnight-blue-color has-cream-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/ogury.com\/it\/contact\/\">Scopri come possiamo aiutarti<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Benvenuti nel Personified Advertising. Scalabilit\u00e0 e accuratezza, senza compromessi. Guidata dall\u2019evoluzione delle normative sulla privacy e dalle crescenti restrizioni delle piattaforme, la pubblicit\u00e0 digitale sta cambiando rapidamente. Con il Personified Advertising, Ogury \u00e8 in prima linea nel ridefinire il futuro, dove privacy, performance e scalabilit\u00e0 lavorano in armonia. Non ci limitiamo a gestire il signal [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4614,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"slim_seo":{"title":"Il nostro approccio: - Ogury","description":"Benvenuti nel Personified Advertising. Scalabilit\u00e0 e accuratezza, senza compromessi. Guidata dall\u2019evoluzione delle normative sulla privacy e dalle crescenti res"},"footnotes":""},"class_list":["post-4747","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ogury.com\/it\/wp-json\/wp\/v2\/pages\/4747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogury.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ogury.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ogury.com\/it\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ogury.com\/it\/wp-json\/wp\/v2\/comments?post=4747"}],"version-history":[{"count":0,"href":"https:\/\/ogury.com\/it\/wp-json\/wp\/v2\/pages\/4747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogury.com\/it\/wp-json\/wp\/v2\/media\/4614"}],"wp:attachment":[{"href":"https:\/\/ogury.com\/it\/wp-json\/wp\/v2\/media?parent=4747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}