{"id":4344,"date":"2025-06-03T12:29:00","date_gmt":"2025-06-03T12:29:00","guid":{"rendered":"https:\/\/ogury.com\/our-approach\/"},"modified":"2025-11-27T17:29:20","modified_gmt":"2025-11-27T17:29:20","slug":"our-approach","status":"publish","type":"page","link":"https:\/\/ogury.com\/es\/our-approach\/","title":{"rendered":"Nuestra soluci\u00f3n"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-ocean-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen block-visibility-hide-extra-small-screen\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-columns alignwide ticss-7bc6bf2a has-ocean-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1a0c8bc0 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column ticss-d89ab065 has-dark-cream-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<figure class=\"wp-block-video\"><video height=\"936\" style=\"aspect-ratio: 648 \/ 936;\" width=\"648\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Ogury_frames_UNCROPPED_v07.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0\">\n<div class=\"wp-block-group mobile-center-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-5-font-size mobile-center-text wp-elements-d07f13050e5b708479bcf899381401f0\">Te damos la bienvenida al Personified Advertising: <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-3-font-size mobile-center-text wp-elements-d93e0e29f8c08df2183b414402ba88c1\">Donde la escalabilidad se une con la orecisi\u00f3n, sin compromisos<\/h2>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color mobile-center-text wp-elements-e4c90add520ee21c8dda21dd4cd1845c\" style=\"padding-right:0\">La publicidad digital est\u00e1 viviendo una transformaci\u00f3n profunda, marcada por nuevas normativas de privacidad y por la reducci\u00f3n constante de se\u00f1ales por parte de las plataformas. En este contexto, Ogury lidera el cambio con Personified Advertising, un enfoque donde privacidad, rendimiento y escalabilidad conviven de forma natural. <\/p>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color mobile-center-text wp-elements-ca6a45d941d6d1bf4ee44ff2b8f7dc48\" style=\"padding-right:0\">En lugar de limitarnos a reaccionar ante la p\u00e9rdida de se\u00f1ales, generamos nuevas fuentes de informaci\u00f3n y las transformamos en insights accionables. As\u00ed, permitimos a los anunciantes llegar a audiencias reales, devolviendo a open internet la precisi\u00f3n, el alcance y la accesibilidad que el mercado necesita. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-midnight-blue-color has-cream-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/ogury.com\/es\/contact\/#contact-form\">Solicita tu demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignfull ticss-7bc6bf2a is-style-default has-ocean-background-color has-background is-layout-flex wp-container-core-columns-is-layout-6ab5711d wp-block-columns-is-layout-flex block-visibility-hide-extra-large-screen block-visibility-hide-large-screen\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-style-rounded-corners ticss-0fecaba8 has-dark-cream-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--regular);padding-left:var(--wp--preset--spacing--regular)\">\n<figure class=\"wp-block-video\"><video height=\"936\" style=\"aspect-ratio: 648 \/ 936;\" width=\"648\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Ogury_frames_UNCROPPED_v07.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group mobile-center-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-5-font-size wp-elements-abe469b92b3bf02a832d9b226cf49ded\">Te damos la bienvenida al Personified Advertising: <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-3-font-size wp-elements-97fcac5e108684e0cfc4845da8e1beea\">Donde la escalabilidad se une con la orecisi\u00f3n, sin compromisos<\/h2>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color wp-elements-8238171c14c10820862839e24a31b71a\" style=\"padding-right:0\">La publicidad digital est\u00e1 viviendo una transformaci\u00f3n profunda, marcada por nuevas normativas de privacidad y por la reducci\u00f3n constante de se\u00f1ales por parte de las plataformas. En este contexto, Ogury lidera el cambio con Personified Advertising, un enfoque donde privacidad, rendimiento y escalabilidad conviven de forma natural. <\/p>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color wp-elements-b9e6b030ad8c1233dd55a7976e59db59\" style=\"padding-right:0\">En lugar de limitarnos a reaccionar ante la p\u00e9rdida de se\u00f1ales, generamos nuevas fuentes de informaci\u00f3n y las transformamos en insights accionables. As\u00ed, permitimos a los anunciantes llegar a audiencias reales, devolviendo a open internet la precisi\u00f3n, el alcance y la accesibilidad que el mercado necesita. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-midnight-blue-color has-cream-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/ogury.com\/es\/contact\/#contact-form\">Solicita tu demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-extra-large-screen block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><\/div>\n\n<div class=\"wp-block-group alignfull module-1 is-style-default has-cream-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--medium);padding-top:var(--wp--preset--spacing--regular);padding-bottom:var(--wp--preset--spacing--regular)\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-columns alignwide is-style-default margin-mobile-top-none has-ocean-color has-cream-background-color has-text-color has-background has-link-color wp-elements-e3b56ce99512c9c0d2a598d24d974359 is-layout-flex wp-container-core-columns-is-layout-f1af39c5 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--regular);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height padding-mobile-top-none has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color has-heading-3-font-size mobile-center-text wp-elements-f55f568788c7a7d75c2ae53f55266750\">\u00danete al Zero-Party Data.<\/h2>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-cb92be952132af2eb612b0ce3ef07efd\">El core de nuestro modelo es nuestra exclusiva zero-party data, obtenida a partir de encuestas a gran escala en m\u00e1s de 30 pa\u00edses, donde los usuarios comparten sin incentivos y proactivamente informaci\u00f3n sobre sus comportamientos, preferencias e intenciones de compra.<br \/>Este tipo de insights no existen en ninguna otra plataforma adtech. <\/p>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-3bf62ef8f6d6cd29cdb20917f430bdf9\">Al combinar m\u00e9todos de segmentaci\u00f3n tradicionales con data privacy-safe, Ogury entrega resultados superiores a las soluciones basadas solo en contextual o en ID alternativos, ofreciendo una precisi\u00f3n y un rendimiento que el mercado no puede igualar.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video is-style-rounded-corners\" style=\"margin-right:var(--wp--preset--spacing--small);margin-left:var(--wp--preset--spacing--small)\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Phone_survey_square.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-dark-cream-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large)\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-style-rounded-corners has-ocean-color has-cream-background-color has-text-color has-background has-link-color wp-elements-9344ea669ff388d345359d3002f95ddf is-layout-flex wp-container-core-columns-is-layout-8bb40b4f wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--regular);margin-bottom:var(--wp--preset--spacing--regular);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color has-heading-3-font-size mobile-center-text wp-elements-105181b310e63273f826887434ab9ec7\">Ogury Personas.<\/h2>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-97f835c409369693c29e0c6bba433e8b\">La segmentaci\u00f3n basada en Personas se fundamenta en nuestra zero-party data, recopilada a trav\u00e9s de nuestras encuestas a gran escala. Adem\u00e1s esta data se enriquece con miles de Data Points, data contextual y sem\u00e1ntica. Todo el proceso se completa con inteligencia artificial, permitiendo dirigirnos a Personas: grupos an\u00f3nimos categorizados por sus atributos comunes, intereses e intenciones de compra.<\/p>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-ad74c62091594a48fb745ee757849c14\">Este enfoque \u00fanico califica las impresiones a nivel de ubicaci\u00f3n, no a nivel personal, y funciona con o sin identificadores, garantizando la trazabilidad de los datos a gran escala en todo el Open Internet.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\t<div class=\"align wp-block-acf-fader\">\n\t\n\n\t\n\t<!-- Slider main container -->\n\t<div class=\"swiper-container | fader-swiper\">\n\t\t<!-- Additional required wrapper -->\n\t\t<div class=\"swiper-wrapper\">\n\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"swiper-slide | fader-slide | flow \" style=\"aspect-ratio: aspect-ratio-original\" data-flow>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fader-slide__image\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t  <source srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/08\/Personas_3.png\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(max-width: 782px)\"\n\t\t\t\t\t\t\t\t\t  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/HIW_071425_A.png\"\n\t\t\t\t\t\t\t\t\talt=\"Hiw 071425 a\"\n\t\t\t\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\t\t\t\theight=\"1600\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- \/.fader-slide__image -->\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- swiper-slide | fader-slide -->\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"swiper-slide | fader-slide | flow \" style=\"aspect-ratio: aspect-ratio-original\" data-flow>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fader-slide__image\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t  <source srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/08\/Personas_2.png\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(max-width: 782px)\"\n\t\t\t\t\t\t\t\t\t  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/HIW_071425_B.png\"\n\t\t\t\t\t\t\t\t\talt=\"Hiw 071425 b\"\n\t\t\t\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\t\t\t\theight=\"1600\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- \/.fader-slide__image -->\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- swiper-slide | fader-slide -->\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"swiper-slide | fader-slide | flow \" style=\"aspect-ratio: aspect-ratio-original\" data-flow>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fader-slide__image\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t  <source srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/08\/Personas_1.png\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(max-width: 782px)\"\n\t\t\t\t\t\t\t\t\t  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/HIW_071425_C.png\"\n\t\t\t\t\t\t\t\t\talt=\"Hiw 071425 c\"\n\t\t\t\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\t\t\t\theight=\"1600\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- \/.fader-slide__image -->\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- swiper-slide | fader-slide -->\n\n\n\t\t\t\t\t\t\t\n\n\t\t<\/div>\n\t\t<!-- swiper-wrapper -->\n\n\n\t<\/div>\n\n\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-dark-teal-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;background-image:url(&apos;https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Flourish_18_LimeGreen_RGB_cropped.png&apos;);background-position:0% 100%;background-repeat:no-repeat;background-size:20%;\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-group alignfull is-style-bg-10 has-lime-color has-text-color has-link-color wp-elements-d05fb3b145e7d752a3057872a5b375a1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);background-image:url(&apos;https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Flourish_15_LimeGreen_RGB_cropped.png&apos;);background-position:100% 12%;background-repeat:no-repeat;background-size:20%;\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center has-cream-color has-text-color has-link-color has-heading-3-font-size wp-elements-0eb1b4ed8d3808c46b3661862014ed14\">Nuestro modelo \u00fanico de data.<\/h2>\n\n\n\t\t\t<div style=\"margin-top:var(--wp--preset--spacing--medium);\" class=\"alignwide wp-block-acf-big-slider\">\n\t\t\n<!-- Slider main container -->\n<div class=\"swiper-container | big-slider\">\n\n\n\t\t\t<ol class=\"big-slider-swiper-pagination\">\n\t\t\t<li class=\"pagination-bullet\" data-slide=\"0\">Data<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"1\">Personas<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"2\">Segmentaci\u00f3n<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"3\">Activaci\u00f3n<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"4\">Informaci\u00f3n clave:<\/li>\n\t\t\n\t\t\t\t<\/ol>\n\t\t\n\t\n\n\t<!-- Additional required wrapper -->\n\t<div class=\"swiper-wrapper\">\n\n\t\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">1\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Data<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Nuestra data \u00fanica est\u00e1 compuesta por m\u00faltiples capas:<\/p><ul>\n<li class=\"has-ocean-bullet\">Zero-Party Data de encuestas exclusivas<\/li>\n<li class=\"has-lime-bullet\">Contextual y sem\u00e1ntica.<\/li>\n<li class=\"has-lime-bullet\">Bid Request<\/li>\n<li class=\"has-lime-bullet\">Open Source<\/li>\n<li class=\"has-lime-bullet\">Nuevas fuentes.<\/li>\n<li class=\"has-lime-bullet\">Data de campa\u00f1a<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_1_cream-1.jpg\" alt=\"Ouruniquedatamodel 1 cream (1)\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">2\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Personas<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Datos a nivel de ubicaci\u00f3n segmentados por personas, impulsados por IA y mejorados constantemente en tiempo real con nuevos data points.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_2_cream-1.jpg\" alt=\"Ouruniquedatamodel 2 cream (1)\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">3\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Segmentaci\u00f3n<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Los Personas se seleccionan en funci\u00f3n del p\u00fablico objetivo de la marca.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_3_cream.jpg\" alt=\"Ouruniquedatamodel 3 cream\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">4\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Activaci\u00f3n<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Los Personas se combinan con creatividades impactantes e inventario premium que se optimizan en tiempo real.<\/p>\n<ul>\n<li>Optimizaci\u00f3n KPI humana + IA<\/li>\n<li>On-target Reach<\/li>\n<li>Interacciones<\/li>\n<li>Views<\/li>\n<li>Atenci\u00f3n<\/li>\n<li>Viewability<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_4_cream.png\" alt=\"Ouruniquedatamodel 4 cream\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">5\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Informaci\u00f3n clave:<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Informaci\u00f3n detallada recopilada del estudio Post-Campa\u00f1a<\/p>\n<ul>\n<li>Rendimiento \u00f3ptimo<\/li>\n<li>Informe Post-Campaign Persona<\/li>\n<li>Insights de la cmapa\u00f1a<\/li>\n<li>Insights de terceros (opcional)<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_5_cream.jpg\" alt=\"Ouruniquedatamodel 5 cream\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\n\t<\/div>\n\t<!-- swiper-wrapper -->\n\t\n\t\n\t\n\t<!-- If we need navigation buttons -->\n\t<div class=\"swiper-button-wrapper\">\t\n\t<div class=\"swiper-button swiper-button-prev big-slider-button-prev\"><\/div>\n\t<div class=\"swiper-button swiper-button-next big-slider-button-next\"><\/div>\n\t<\/div>\n\t\n<\/div>\n<!-- swiper-container -->\n\n\n\t\n\t\n\n\t<\/div>\n\n\n\n\n\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-style-rounded-corners padding-mobile-top-reduce padding-mobile-bottom-reduce padding-mobile-left-reduce padding-mobile-right-reduce bg-mobile-none has-light-color has-deep-purple-background-color has-text-color has-background has-link-color wp-elements-600d867ce98711e0dbd41064e0f57cb6 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-04eca3a1 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--regular);padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large);background-image:url(&apos;https:\/\/ogury.com\/wp-content\/uploads\/2025\/06\/bg-5-cropped_opt.png&apos;);background-position:100% 54%;background-repeat:no-repeat;background-size:30%;\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-group width-mobile-full mobile-center-text has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0e0a5664 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-heading-3-font-size\"><strong>Desbloquea todo el potencial de Internet<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Con el Personified Advertising atraer\u00e1s al p\u00fablico adecuado a gran escala, con protecci\u00f3n de la privacidad <\/p>\n\n\n\n<p class=\"has-text-align-left\">Demos forma juntos al futuro de la publicidad digital.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-midnight-blue-color has-cream-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/ogury.com\/es\/contact\/\">Descubre c\u00f3mo podemos ayudarte<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Te damos la bienvenida al Personified Advertising: Donde la escalabilidad se une con la orecisi\u00f3n, sin compromisos La publicidad digital est\u00e1 viviendo una transformaci\u00f3n profunda, marcada por nuevas normativas de privacidad y por la reducci\u00f3n constante de se\u00f1ales por parte de las plataformas. En este contexto, Ogury lidera el cambio con Personified Advertising, un enfoque [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4332,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"slim_seo":{"title":"Nuestra soluci\u00f3n - Ogury","description":"Te damos la bienvenida al Personified Advertising: Donde la escalabilidad se une con la orecisi\u00f3n, sin compromisos La publicidad digital est\u00e1 viviendo una trans"},"footnotes":""},"class_list":["post-4344","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ogury.com\/es\/wp-json\/wp\/v2\/pages\/4344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogury.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ogury.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ogury.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ogury.com\/es\/wp-json\/wp\/v2\/comments?post=4344"}],"version-history":[{"count":0,"href":"https:\/\/ogury.com\/es\/wp-json\/wp\/v2\/pages\/4344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogury.com\/es\/wp-json\/wp\/v2\/media\/4332"}],"wp:attachment":[{"href":"https:\/\/ogury.com\/es\/wp-json\/wp\/v2\/media?parent=4344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}