{"id":4232,"date":"2025-06-03T12:29:00","date_gmt":"2025-06-03T12:29:00","guid":{"rendered":"https:\/\/ogury.com\/our-approach\/"},"modified":"2025-11-24T21:24:12","modified_gmt":"2025-11-24T21:24:12","slug":"our-approach","status":"publish","type":"page","link":"https:\/\/ogury.com\/de\/our-approach\/","title":{"rendered":"Unser Ansatz"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-ocean-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen block-visibility-hide-extra-small-screen\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-columns alignwide ticss-7bc6bf2a has-ocean-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1a0c8bc0 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column ticss-d89ab065 has-dark-cream-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<figure class=\"wp-block-video\"><video height=\"936\" style=\"aspect-ratio: 648 \/ 936;\" width=\"648\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Ogury_frames_UNCROPPED_v07.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0\">\n<div class=\"wp-block-group mobile-center-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-5-font-size mobile-center-text wp-elements-6a082408ae5dad4fda7b1067b826977d\">Willkommen zu Personified Advertising. <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-3-font-size mobile-center-text wp-elements-3f6b2b3bc029a6ea1fa650dee383fbe2\">Wo Skalierung auf Pr\u00e4zision trifft, ohne Kompromisse<\/h2>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color mobile-center-text wp-elements-cc1bc42f415c8b641349ea490970b80f\" style=\"padding-right:0\">Die digitale Werbung befindet sich in einem tiefgreifenden Wandel, der durch sich entwickelnde Datenschutzbestimmungen und zunehmende Plattformbeschr\u00e4nkungen vorangetrieben wird. Mit Personified Advertising ist Ogury f\u00fchrend in der Gestaltung der Zukunft, in der Datenschutz, Leistung und Skalierung in Einklang stehen. <\/p>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color mobile-center-text wp-elements-062526ace963ff07d246c40c8a2e7c2a\" style=\"padding-right:0\">Anstatt nur die Herausforderungen des Signalverlusts anzugehen, schaffen wir neue Signale. Indem wir sie in verwertbare Erkenntnisse umwandeln, helfen wir Werbetreibenden, Personas anstelle von Menschen anzusprechen und das offene Internet wirklich zug\u00e4nglich zu machen. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-midnight-blue-color has-cream-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/ogury.com\/de\/contact\/#contact-form\">Demo buchen<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignfull ticss-7bc6bf2a is-style-default has-ocean-background-color has-background is-layout-flex wp-container-core-columns-is-layout-6ab5711d wp-block-columns-is-layout-flex block-visibility-hide-extra-large-screen block-visibility-hide-large-screen\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-style-rounded-corners ticss-0fecaba8 has-dark-cream-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--regular);padding-left:var(--wp--preset--spacing--regular)\">\n<figure class=\"wp-block-video\"><video height=\"936\" style=\"aspect-ratio: 648 \/ 936;\" width=\"648\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Ogury_frames_UNCROPPED_v07.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-group mobile-center-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-5-font-size wp-elements-61d4e592955babef825fb1c09e00cc28\">Willkommen zu Personified Advertising. <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-cream-color has-text-color has-link-color has-heading-3-font-size wp-elements-dbdb5162a82bb698ed0630e1e5f4c657\">Wo Skalierung auf Pr\u00e4zision trifft, ohne Kompromisse<\/h2>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color wp-elements-a53a897c00addfedffcb84ad804bb7f6\" style=\"padding-right:0\">Die digitale Werbung befindet sich in einem tiefgreifenden Wandel, der durch sich entwickelnde Datenschutzbestimmungen und zunehmende Plattformbeschr\u00e4nkungen vorangetrieben wird. Mit Personified Advertising ist Ogury f\u00fchrend in der Gestaltung der Zukunft, in der Datenschutz, Leistung und Skalierung in Einklang stehen. <\/p>\n\n\n\n<p class=\"has-cream-color has-text-color has-link-color wp-elements-3fd289241b4a336bddb0fb2828ed0b9a\" style=\"padding-right:0\">Anstatt nur die Herausforderungen des Signalverlusts anzugehen, schaffen wir neue Signale. Indem wir sie in verwertbare Erkenntnisse umwandeln, helfen wir Werbetreibenden, Personas anstelle von Menschen anzusprechen und das offene Internet wirklich zug\u00e4nglich zu machen. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-midnight-blue-color has-cream-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/ogury.com\/de\/contact\/#contact-form\">Demo buchen<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer block-visibility-hide-extra-large-screen block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><\/div>\n\n<div class=\"wp-block-group alignfull module-1 is-style-default has-cream-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--medium);padding-top:var(--wp--preset--spacing--regular);padding-bottom:var(--wp--preset--spacing--regular)\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-columns alignwide is-style-default margin-mobile-top-none has-ocean-color has-cream-background-color has-text-color has-background has-link-color wp-elements-362b67daa8c30d43ca92fb7d575452e7 is-layout-flex wp-container-core-columns-is-layout-f1af39c5 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--regular);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height padding-mobile-top-none has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color has-heading-3-font-size mobile-center-text wp-elements-bb831e7182415f73d28b264bba19c528\">Kommen Sie zur Zero-Party<\/h2>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-d7f0b6e86482a8ad103fc3d79f107a97\">Das Herzst\u00fcck unseres Datenmodells sind unsere exklusiven Zero-Party Data, die sorgf\u00e4ltig aus gro\u00df angelegten eigenen Umfragen in 30 L\u00e4ndern gesammelt und aufbereitet werden. Diese Daten enthalten hochpr\u00e4zise Informationen, die Verbraucher freiwillig \u00fcber ihr Verhalten, ihre Vorlieben und ihre Kaufabsichten preisgeben. So erhalten Sie Einblicke in Ihre Zielgruppe, die andere Ad Tech-Plattformen nicht bieten k\u00f6nnen. <\/p>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-7585b6bfcb7ec22031a025475bca020a\">Durch die Kombination traditioneller Targeting-Ans\u00e4tze mit diesen datenschutzfreundlichen Daten liefert Ogury im Vergleich zu L\u00f6sungen, die sich auf kontextbezogenes Targeting oder alternative IDs beschr\u00e4nken, hervorragende Ergebnisse.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video is-style-rounded-corners\" style=\"margin-right:var(--wp--preset--spacing--small);margin-left:var(--wp--preset--spacing--small)\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Phone_survey_square.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-dark-cream-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large)\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-style-rounded-corners has-ocean-color has-cream-background-color has-text-color has-background has-link-color wp-elements-a53d767b90c7e836e9f5c2b700d4fd1f is-layout-flex wp-container-core-columns-is-layout-8bb40b4f wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--regular);margin-bottom:var(--wp--preset--spacing--regular);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-full-height is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\">\n<h2 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color has-heading-3-font-size mobile-center-text wp-elements-bb51e18118ce2650f35a47fa1dcd2216\">Sprechen Sie Personas an, nicht Menschen<\/h2>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-0004c0be6a32eef789313232ebe093ad\">Persona-basiertes Targeting nutzt Zero-Party Data aus gro\u00df angelegten Umfragen. Diese werden durch Milliarden von kontextbezogenen, semantischen, Angebotsanfrage- und Kampagnen-Daten angereichert und durch KI verfeinert, um Personas anzusprechen \u2013 anonymisierte Gruppen, die nach gemeinsamen Eigenschaften, Interessen und Kaufabsichten kategorisiert werden.<\/p>\n\n\n\n<p class=\"has-midnight-blue-color has-text-color has-link-color mobile-center-text wp-elements-15637951eb5a8299ddb665d5f3112e89\">Dieser einzigartige Ansatz qualifiziert Impressionen auf der Platzierungsebene, nicht auf der pers\u00f6nlichen Ebene. Er funktioniert mit oder ohne IDs und gew\u00e4hrleistet die Adressierbarkeit im offenen Internet in gro\u00dfem Umfang.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\t<div class=\"align wp-block-acf-fader\">\n\t\n\n\t\n\t<!-- Slider main container -->\n\t<div class=\"swiper-container | fader-swiper\">\n\t\t<!-- Additional required wrapper -->\n\t\t<div class=\"swiper-wrapper\">\n\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"swiper-slide | fader-slide | flow \" style=\"aspect-ratio: aspect-ratio-original\" data-flow>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fader-slide__image\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t  <source srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/08\/Personas_3.png\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(max-width: 782px)\"\n\t\t\t\t\t\t\t\t\t  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/HIW_071425_A.png\"\n\t\t\t\t\t\t\t\t\talt=\"Hiw 071425 a\"\n\t\t\t\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\t\t\t\theight=\"1600\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- \/.fader-slide__image -->\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- swiper-slide | fader-slide -->\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"swiper-slide | fader-slide | flow \" style=\"aspect-ratio: aspect-ratio-original\" data-flow>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fader-slide__image\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t  <source srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/08\/Personas_2.png\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(max-width: 782px)\"\n\t\t\t\t\t\t\t\t\t  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/HIW_071425_B.png\"\n\t\t\t\t\t\t\t\t\talt=\"Hiw 071425 b\"\n\t\t\t\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\t\t\t\theight=\"1600\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- \/.fader-slide__image -->\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- swiper-slide | fader-slide -->\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"swiper-slide | fader-slide | flow \" style=\"aspect-ratio: aspect-ratio-original\" data-flow>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fader-slide__image\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t  <source srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/08\/Personas_1.png\"\n\t\t\t\t\t\t\t\t\t\tmedia=\"(max-width: 782px)\"\n\t\t\t\t\t\t\t\t\t  \/>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/HIW_071425_C.png\"\n\t\t\t\t\t\t\t\t\talt=\"Hiw 071425 c\"\n\t\t\t\t\t\t\t\t\twidth=\"1600\"\n\t\t\t\t\t\t\t\t\theight=\"1600\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- \/.fader-slide__image -->\n\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- swiper-slide | fader-slide -->\n\n\n\t\t\t\t\t\t\t\n\n\t\t<\/div>\n\t\t<!-- swiper-wrapper -->\n\n\n\t<\/div>\n\n\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-dark-teal-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;background-image:url(&apos;https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Flourish_18_LimeGreen_RGB_cropped.png&apos;);background-position:0% 100%;background-repeat:no-repeat;background-size:20%;\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-group alignfull is-style-bg-10 has-lime-color has-text-color has-link-color wp-elements-230e0472db9a9bcc913e3df57cae4142 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);background-image:url(&apos;https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/Flourish_15_LimeGreen_RGB_cropped.png&apos;);background-position:100% 12%;background-repeat:no-repeat;background-size:20%;\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center has-cream-color has-text-color has-link-color has-heading-3-font-size wp-elements-4b8ac1ef4704349de6b8ebed939c8d76\">Unser einzigartiges Datenmodell<\/h2>\n\n\n\t\t\t<div style=\"margin-top:var(--wp--preset--spacing--medium);\" class=\"alignwide wp-block-acf-big-slider\">\n\t\t\n<!-- Slider main container -->\n<div class=\"swiper-container | big-slider\">\n\n\n\t\t\t<ol class=\"big-slider-swiper-pagination\">\n\t\t\t<li class=\"pagination-bullet\" data-slide=\"0\">Daten<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"1\">Personas<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"2\">Targeting<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"3\">Aktivierung<\/li>\n\t\t\n\t\t\t\t<li class=\"pagination-bullet\" data-slide=\"4\">Einblicke<\/li>\n\t\t\n\t\t\t\t<\/ol>\n\t\t\n\t\n\n\t<!-- Additional required wrapper -->\n\t<div class=\"swiper-wrapper\">\n\n\t\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">1\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Daten<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Personas werden mit wirkungsvollem Werbematerial und erstklassigem Inventar kombiniert und in Echtzeit optimiert.<\/p><ul>\n<li class=\"has-ocean-bullet\">Zero-Party Data aus exklusiven Umfragen<\/li>\n<li class=\"has-lime-bullet\">Kontextuell &amp; semantisch<\/li>\n<li class=\"has-lime-bullet\">Angebotsanfrage<\/li>\n<li class=\"has-lime-bullet\">Open Source<\/li>\n<li class=\"has-lime-bullet\">Neue Quellen<\/li>\n<li class=\"has-lime-bullet\">Kampagnen-Daten<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_1_cream-1.jpg\" alt=\"Ouruniquedatamodel 1 cream (1)\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">2\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Personas<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Daten auf Placement-Ebene, segmentiert in Personas, unterst\u00fctzt durch KI und st\u00e4ndig in Echtzeit mit neuen Datenpunkten erweitert.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_2_cream-1.jpg\" alt=\"Ouruniquedatamodel 2 cream (1)\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">3\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Targeting<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Personas werden auf der Grundlage der Zielgruppe der Marke aktiviert.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_3_cream.jpg\" alt=\"Ouruniquedatamodel 3 cream\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">4\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Aktivierung<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Personas werden mit wirkungsvollem Werbematerial und erstklassigem Inventar kombiniert und in Echtzeit optimiert.<\/p>\n<ul>\n<li>Menschliche + KI KPI-Optimierung<\/li>\n<li>On-Target-Reichweite<\/li>\n<li>Interaktionen<\/li>\n<li>Aufrufe<\/li>\n<li>Aufmerksamkeit<\/li>\n<li>Sichtbarkeit<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_4_cream.png\" alt=\"Ouruniquedatamodel 4 cream\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\t\n\t\t\t\n\t\t<div class=\"swiper-slide | big-slide | flow\" data-flow>\n\t\t\t\t\n\t\t\t<div class=\"big-slide__cols\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div data-col class=\"flow\">\n\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__counter\">5\/5<\/div>\n\t\t\t\t\n\t\t\t\t\t<h2 class=\"big-slide__title\">Einblicke<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"big-slide__content\">\n\t\t\t\t\t\t<p>Tiefgreifende Einblicke nach der Kampagne gesammelt:<\/p>\n<ul>\n<li>Branchenbeste Leistung<\/li>\n<li>Post-Campaign Persona Bericht<\/li>\n<li>Kampagneneinblicke<\/li>\n<li>3P-Einblicke (optional)<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t<div data-col>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/07\/OurUniqueDataModel_5_cream.jpg\" alt=\"Ouruniquedatamodel 5 cream\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<!-- col -->\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<!-- \/.cols -->\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t<\/div>\n\t\t<!-- swiper-slide -->\n\t\t\n\t\t<!-- \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ -->\n\t\t\t\t\t\t\n\t<\/div>\n\t<!-- swiper-wrapper -->\n\t\n\t\n\t\n\t<!-- If we need navigation buttons -->\n\t<div class=\"swiper-button-wrapper\">\t\n\t<div class=\"swiper-button swiper-button-prev big-slider-button-prev\"><\/div>\n\t<div class=\"swiper-button swiper-button-next big-slider-button-next\"><\/div>\n\t<\/div>\n\t\n<\/div>\n<!-- swiper-container -->\n\n\n\t\n\t\n\n\t<\/div>\n\n\n\n\n\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-style-rounded-corners padding-mobile-top-reduce padding-mobile-bottom-reduce padding-mobile-left-reduce padding-mobile-right-reduce bg-mobile-none has-light-color has-deep-purple-background-color has-text-color has-background has-link-color wp-elements-9803ca3f2d257288fad312f10077923c has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-04eca3a1 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--x-large);margin-bottom:var(--wp--preset--spacing--regular);padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large);background-image:url(&apos;https:\/\/ogury.com\/wp-content\/uploads\/2025\/06\/bg-5-cropped_opt.png&apos;);background-position:100% 54%;background-repeat:no-repeat;background-size:30%;\" data-scroll-animation-enabled=\"true\" data-scroll-animation-threshold=\"0.5\" data-scroll-animation-duration=\"700\" data-scroll-animation-delay=\"0\">\n<div class=\"wp-block-group width-mobile-full mobile-center-text has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0e0a5664 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-heading-3-font-size\"><strong>Erschlie\u00dfen Sie das volle Potenzial des offenen Internets<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Mit Personified Advertising erreichen Sie die richtigen Zielgruppen in gro\u00dfem Umfang und mit eingebautem Datenschutz. <\/p>\n\n\n\n<p class=\"has-text-align-left\">Lassen Sie uns gemeinsam die Zukunft der digitalen Werbung gestalten.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-midnight-blue-color has-cream-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/ogury.com\/de\/contact\/\">Finden Sie heraus, wie wir Ihnen helfen k\u00f6nnen<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Willkommen zu Personified Advertising. Wo Skalierung auf Pr\u00e4zision trifft, ohne Kompromisse Die digitale Werbung befindet sich in einem tiefgreifenden Wandel, der durch sich entwickelnde Datenschutzbestimmungen und zunehmende Plattformbeschr\u00e4nkungen vorangetrieben wird. Mit Personified Advertising ist Ogury f\u00fchrend in der Gestaltung der Zukunft, in der Datenschutz, Leistung und Skalierung in Einklang stehen. Anstatt nur die Herausforderungen des [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4025,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"slim_seo":{"title":"Unser Ansatz - Ogury","description":"Willkommen zu Personified Advertising. Wo Skalierung auf Pr\u00e4zision trifft, ohne Kompromisse Die digitale Werbung befindet sich in einem tiefgreifenden Wandel, d"},"footnotes":""},"class_list":["post-4232","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ogury.com\/de\/wp-json\/wp\/v2\/pages\/4232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogury.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ogury.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ogury.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ogury.com\/de\/wp-json\/wp\/v2\/comments?post=4232"}],"version-history":[{"count":0,"href":"https:\/\/ogury.com\/de\/wp-json\/wp\/v2\/pages\/4232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogury.com\/de\/wp-json\/wp\/v2\/media\/4025"}],"wp:attachment":[{"href":"https:\/\/ogury.com\/de\/wp-json\/wp\/v2\/media?parent=4232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}