{"id":3127,"date":"2025-09-18T12:23:58","date_gmt":"2025-09-18T12:23:58","guid":{"rendered":"https:\/\/ogury.com\/?p=3127"},"modified":"2025-12-11T00:20:51","modified_gmt":"2025-12-11T00:20:51","slug":"elevating-brand-storytelling-introducing-in-stream-video-format","status":"publish","type":"post","link":"https:\/\/ogury.com\/elevating-brand-storytelling-introducing-in-stream-video-format\/","title":{"rendered":"Elevating Brand Storytelling:\u00a0Introducing In-Stream Video Format"},"content":{"rendered":"\n
\"insteam<\/figure>\n\n\n\n

Video has rapidly become the most compelling medium for storytelling, and accounts for over 80% of all internet traffic. Whether watching tutorials, catching up on news, or enjoying entertainment, consumers are spending more time than ever engaging with video content. For brands and agencies, this shift represents a powerful opportunity: to connect with audiences more immersively, build emotional resonance, and drive stronger brand outcomes.<\/p>\n\n\n\n

To support our partners in maximizing this opportunity, we\u2019re excited to introduce Ogury In-Stream, our format designed to drive reach and awareness through impactful video campaigns \u2014while maintaining our core commitment to precision and privacy.<\/p>\n\n\n\n

Meeting Audiences Where They Watch<\/h1>\n\n\n\n

In-stream video ads are highly engaging formats, reaching users in environments where they are already expecting video. This format allows brands to tell deeper stories with sound and motion, delivering emotional impact that drives results. In addition, In-stream video ads are surrounded by content consumers have chosen to watch, increasing receptivity and brand affinity.<\/p>\n\n\n\n

With this launch, we\u2019re strengthening our video offering and giving our brand and agency partners more tools to meet their upper funnel and branding campaign goals.<\/p>\n\n\n\n

Precision Meets Scale: Ogury In-Stream Video<\/h1>\n\n\n\n

For advertisers aiming to drive reach and awareness while maintaining audience precision and privacy, Ogury In-Stream combines brand-safe video environments with our exclusive Persona targeting.<\/p>\n\n\n\n

We achieve this by bringing audience intelligence into video:<\/p>\n\n\n\n

1. Audience Expertise That Goes Beyond Placement<\/h2>\n\n\n\n

Ogury doesn\u2019t just offer a new format\u2014we bring a deeper understanding of audiences. Our proprietary Persona methodology, built on zero-party data, qualifies placements based on people\u2019s real interests, purchase intentions, and the content they\u2019re engaging with. This ensures brands connect with consumers at the moments that matter.<\/p>\n\n\n\n

2. Activating Personas on In-Stream<\/h2>\n\n\n\n

We\u2019ve mapped our personas directly to In-Stream environments using a robust methodology that applies our zero-party data at the page level, enriched with contextual, semantic, bid request, and open source signals. If we\u2019ve identified a webpage as a good match and it has a video player, we can place your video ad there\u2014 with the same targeting precision.<\/p>\n\n\n\n

3. Amplifying the Power of In-Stream<\/h2>\n\n\n\n

In-Stream video already delivers high impact\u2014but with Ogury personas, it becomes even more powerful. Our unique combination of scale, precision, and privacy ensures your video messages appear alongside content that best aligns with your audience\u2019s mindset and interests.<\/p>\n\n\n\n

The result? Ads that feel natural, relevant, and memorable\u2014driving stronger brand recall, deeper engagement, and higher consideration.<\/p>\n\n\n\n

With In-Stream now part of our formats suite, agencies and brands working with Ogury can:<\/p>\n\n\n\n