{"id":2232,"date":"2025-06-02T07:34:54","date_gmt":"2025-06-02T07:34:54","guid":{"rendered":"https:\/\/ogurydev.wpengine.com\/intel-goes-for-gold-scaling-core-processor-success-with-ogury-carat-at-the-2024-olympics\/"},"modified":"2025-08-29T10:53:21","modified_gmt":"2025-08-29T10:53:21","slug":"intel-goes-for-gold-scaling-core-processor-success-with-ogury-carat-at-the-2024-olympics","status":"publish","type":"post","link":"https:\/\/ogury.com\/intel-goes-for-gold-scaling-core-processor-success-with-ogury-carat-at-the-2024-olympics\/","title":{"rendered":"Intel Goes for Gold: Scaling Core Processor Success with Ogury & Carat at the 2024 Olympics"},"content":{"rendered":"\n
\"intelheader_v2<\/figure>\n\n\n\n

Context<\/h2>\n\n\n\n

In a highly competitive computer hardware industry, Intel faces increasing pressure from competitors like AMD and NVIDIA, prompting the global leader to consolidate market share and reinforce its value proposition among tech-savvy consumers.<\/p>\n\n\n\n

As a Worldwide Official Partner of the 2024 Olympic Games in France, Intel had a unique opportunity to raise its profile and amplify awareness of its latest Core processor in the French market.<\/strong> The challenge: engage the right audiences at scale with a privacy-safe approach aligned with evolving regulations.<\/p>\n\n\n\n

To cut through the noise and capture the attention of highly sought-after consumers, Intel turned to trusted partner Ogury\u2014on the advice of its agency <\/strong>Carat (part of Dentsu International)<\/strong>\u2014using its Personified Advertising technology.<\/strong><\/p>\n\n\n\n

Technology<\/h2>\n\n\n\n

Carat leveraged Ogury\u2019s Audience Partnership Program, integrating Ogury\u2019s exclusive personas into Merkury\u2014Dentsu\u2019s global data and insights platform\u2014to refine Intel\u2019s targeting and enable scalable audience segmentation.<\/strong><\/p>\n\n\n\n

Thanks to this audience-matching partnership, Merkury\u2019s panel data was translated into precise, actionable Ogury personas that don\u2019t rely on advertising IDs. This allowed Intel to move beyond narrow ID-based targeting. As a result, the brand significantly expanded its reach across the open web and engaged highly relevant personas that represented much larger audience segments\u2014all without collecting personal data. <\/strong><\/p>\n\n\n\n

By tapping into Ogury and Merkury\u2019s rich data insights, Intel achieved: <\/p>\n\n\n\n

    \n
  • Increased precision in audience matching.<\/li>\n\n\n\n
  • Flexible persona combinations for tailored targeting.<\/li>\n\n\n\n
  • Scalable reach beyond cookies and IDs.<\/li>\n\n\n\n
  • Enhanced performance compared to industry benchmarks.<\/li>\n<\/ul>\n\n\n\n

    Campaign<\/h2>\n\n\n\n

    Running from July 19th to August 12th, 2024, the campaign targeted three personas: <\/p>\n\n\n\n

      \n
    • Computer Hardware Enthusiasts.<\/li>\n\n\n\n
    • Tech Enthusiasts.<\/li>\n\n\n\n
    • International Sport Event Spectators.<\/li>\n<\/ul>\n\n\n\n

      Ogury qualified personas by directly asking sites and apps visitors questions like \u201cDo you consider yourself an early adopter of new technology?\u201d. This exclusive, user-provided zero-party data was enriched with billions of data points (contextual and semantic, bid requests, campaign delivery, open source) and refined by AI. <\/p>\n\n\n\n

      To balance precision and scale, Ogury and Merkury defined a \u2018Core\u2019 audience matching all three personas\u2014amounting to 0.9 million consumers. They then expanded to a “Potentials” target of 7 million people. This strategy helped Intel reach untapped yet qualified segments of the open web.<\/strong><\/p>\n\n\n\n

      Intel\u2019s messaging was delivered across various ad formats\u2014Header, Footer, and Thumbnail\u2014driving both engagement and brand lift.<\/p>\n\n\n\n

      \n
      \n

      Results<\/h2>\n\n\n\n

      The campaign delivered outstanding results, outperforming industry benchmarks across key performance metrics. Not only did this partnership achieve an impressive 2x higher on-target reach<\/strong> than other players in the plan and engage more than 800,000 people overall, but a Brand Lift Study conducted by third-party measurer Happydemics revealed it also drove a 26% higher purchase intent<\/strong> for Intel among the targeted audience and delivered:<\/p>\n\n\n\n

        \n
      • +23 points in consideration.<\/li>\n\n\n\n
      • +22 points in attribution.<\/li>\n\n\n\n
      • +12 points in preference.<\/li>\n\n\n\n
      • +11 points in familiarity.<\/li>\n<\/ul>\n\n\n\n

        These results exceeded Happydemics\u2019 benchmarks, further reinforcing the campaign\u2019s effectiveness in driving awareness and brand affinity.<\/p>\n\n\n\n

        Ad engagement was equally strong, with a 95% Viewability Rate, 75% VTR, and 78% Fully On-Screen Rate for 50% Duration\u2014all meeting or exceeding industry standards (90%, <\/em>75%, and 75% respectively, Ogury Benchmark | Q4 2024).<\/p>\n<\/div>\n\n\n\n

        \n
        \"IntelPhone_v5\"\/<\/figure>\n<\/div>\n<\/div>\n\n\n\n
        \n\n\n\n

        “What I particularly value in my partners is their ability to develop test-and-learn strategies across all media channels. <\/strong><\/span><\/p>\n\n\n\n

        This summer, for example, during the Olympic Games, we explored a new approach to enrich and activate our audiences through digital channels. <\/strong><\/span><\/p>\n\n\n\n

        The results were highly promising\u2014both in terms of media campaign KPIs and brand image metrics.”<\/strong><\/span><\/p>\n\n\n\n

        C\u00e9cile Bascary
        Marketing Director, Intel<\/span><\/p>\n\n\n\n

        \n
        \"Screenshot<\/figure>\n\n\n\n
        \"Screenshot<\/figure>\n\n\n\n
        \"Screenshot<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

        Context In a highly competitive computer hardware industry, Intel faces increasing pressure from competitors like AMD and NVIDIA, prompting the global leader to consolidate market share and reinforce its value proposition among tech-savvy consumers. As a Worldwide Official Partner of the 2024 Olympic Games in France, Intel had a unique opportunity to raise its profile […]<\/p>\n","protected":false},"author":5,"featured_media":2235,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Intel Goes for Gold: Scaling Core Processor Success with Ogury & Carat at the 2024 Olympics - Ogury","description":"Context In a highly competitive computer hardware industry, Intel faces increasing pressure from competitors like AMD and NVIDIA, prompting the global leader to"},"footnotes":""},"categories":[28,54],"tags":[],"location":[],"class_list":["post-2232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-featured"],"acf":[],"_links":{"self":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/2232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/comments?post=2232"}],"version-history":[{"count":0,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/2232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media\/2235"}],"wp:attachment":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media?parent=2232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/categories?post=2232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/tags?post=2232"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/location?post=2232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}