{"id":2218,"date":"2025-06-12T13:01:44","date_gmt":"2025-06-12T13:01:44","guid":{"rendered":"https:\/\/ogurydev.wpengine.com\/splash-refresher-wins-with-ogury-walmart-sales-surge-new-shoppers-flow-in\/"},"modified":"2025-07-07T12:43:20","modified_gmt":"2025-07-07T12:43:20","slug":"splash-refresher-wins-with-ogury-walmart-sales-surge-new-shoppers-flow-in","status":"publish","type":"post","link":"https:\/\/ogury.com\/splash-refresher-wins-with-ogury-walmart-sales-surge-new-shoppers-flow-in\/","title":{"rendered":"Splash Refresher Wins with Ogury: Walmart Sales Surge, New Shoppers Flow In"},"content":{"rendered":"\n
\"PrimoBrands_HeaderImage\"\/<\/figure>\n\n\n\n

Context<\/h2>\n\n\n\n

Primo Brands, a leading bottled water company, set out to increase sales of its Splash Refresher brand at Walmart\u2014an ambitious goal in the competitive bottled water category. The challenge was twofold: break through during the holiday season when bottled water sales typically dip and capture new Walmart shoppers to expand market share.<\/p>\n\n\n\n

Consumer Packaged Goods (CPG) brands have relied on retail media for years, recognizing its effectiveness in engaging shoppers within this ecosystem. However, as the digital advertising landscape evolves, CPG brands and agencies are actively seeking new avenues to diversify their strategies and media channels to reach untapped audiences, driving customer acquisition and expanding their market presence.<\/p>\n\n\n\n

To take its retail media investments to the next level, Primo Brands turned to Ogury\u2014its trusted partner for over four years\u2014and omnichannel digital advertising platform Choozle. By integrating Walmart\u2019s first-party purchase audiences with Ogury\u2019s premium, brand-safe inventory, the campaign unlocked new high-intent audiences while maximizing eligibility for Walmart media investment.<\/strong><\/p>\n\n\n\n

Campaign<\/h2>\n\n\n\n
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The campaign was designed to showcase the incremental value of layering Ogury\u2019s premium supply with Walmart\u2019s first-party data<\/strong>. This approach expanded reach, improved targeting efficiency, and delivered stronger performance\u2013ultimately driving new shoppers and immediate retail purchase at scale. <\/p>\n\n\n\n

Running from November 25th to December 31st, 2024, the campaign was activated seamlessly through Walmart\u2019s DSP using the full suite of the retailer\u2019s audiences\u2014including existing Splash Refresher buyers, competitor conquests, predicted buyers, and new buyers. <\/strong>This investment counted towards the brand\u2019s annual commitment with Walmart, delivering both strategic alignment and measurable results.<\/p>\n\n\n\n

To maximize visibility and engagement, Ogury deployed its custom Slideshow creative, bringing Splash\u2019s message to life for interested shoppers. This engaging creative encouraged interaction, with a clear call-to-action that allowed shoppers to easily click \u201cAdd to Cart\u201d, driving immediate purchase intent.<\/p>\n<\/div>\n\n\n\n

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\"Primobrands<\/figure>\n<\/div>\n<\/div>\n\n\n\n

<\/span><\/span><\/span><\/p>\n\n\n\n

Results<\/h2>\n\n\n\n

Ogury\u2019s high-quality inventory delivered significant retail sales, demonstrating the value of combining Walmart’s first-party data with premium supply. <\/p>\n\n\n\n

This campaign drove strong performance across key metrics*, with:<\/p>\n\n\n\n

    \n
  • Over 7X ROAS<\/strong>, surpassing the initial 2X ROAS goal by more than threefold.<\/li>\n\n\n\n
  • Over 20% of sales<\/strong> driven by the campaign were from new-to-brand customers. <\/li>\n\n\n\n
  • A<\/strong> 4x engagement rate<\/strong> compared to the industry average.<\/li>\n\n\n\n
  • Over 7 million impressions<\/strong>, with more than 90% of them reaching non-buyers or new buyers.<\/li>\n<\/ul>\n\n\n\n

    *All sales and media metrics are based on Walmart\u2019s reporting, with sales reads derived from Walmart POS data.<\/em><\/p>\n\n\n\n

    These results highlight Ogury\u2019s ability to complement and amplify Retail Media Networks\u2019 strategies, helping CPG brands maximize their retail media spend while driving measurable sales impact.<\/strong> By integrating Walmart\u2019s first-party data with Ogury\u2019s premium inventory, the campaign demonstrated how these brands can optimize new buyer acquisition and boost retail conversion rates. <\/p>\n\n\n\n

    \n\n\n\n

    “<\/strong><\/span>Our campaign with Ogury delivered on what matters most\u2014driving value for both our Splash Refresher brand and Walmart by reaching new buyers across previously untapped platforms. <\/span><\/strong><\/span><\/p>\n\n\n\n

    By activating first-party Walmart data across Ogury\u2019s premium, brand-safe inventory, we drove incremental sales and expanded our customer base\u2014a major win for a growing brand. <\/span><\/strong><\/span><\/p>\n\n\n\n

    The results speak for themselves and reinforce Ogury\u2019s role as a powerful extension of our Retail Media Network strategy.”<\/span><\/strong><\/span><\/p>\n\n\n\n

    Brittany Nobles, Omni Commerce Marketing Manager<\/strong><\/span>
    <\/span><\/span><\/span>Primo Brands <\/span><\/p>\n\n\n\n

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    \"Picture2\"<\/figure>\n\n\n\n
    \"300x250\"<\/figure>\n\n\n\n
    \"Picture3\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

    Context Primo Brands, a leading bottled water company, set out to increase sales of its Splash Refresher brand at Walmart\u2014an ambitious goal in the competitive bottled water category. The challenge was twofold: break through during the holiday season when bottled water sales typically dip and capture new Walmart shoppers to expand market share. Consumer Packaged Goods […]<\/p>\n","protected":false},"author":5,"featured_media":2221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Splash Refresher Wins with Ogury: Walmart Sales Surge, New Shoppers Flow In - Ogury","description":"Context Primo Brands, a leading bottled water company, set out to increase sales of its Splash Refresher brand at Walmart\u2014an ambitious goal in the competitive b"},"footnotes":""},"categories":[28],"tags":[],"location":[],"class_list":["post-2218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/2218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/comments?post=2218"}],"version-history":[{"count":0,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/2218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media\/2221"}],"wp:attachment":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media?parent=2218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/categories?post=2218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/tags?post=2218"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/location?post=2218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}