{"id":2212,"date":"2025-06-25T11:27:59","date_gmt":"2025-06-25T11:27:59","guid":{"rendered":"https:\/\/ogurydev.wpengine.com\/ogury-a-cannes-2025-redefining-digital-advertising-in-an-era-of-fragmentation\/"},"modified":"2025-07-28T16:51:13","modified_gmt":"2025-07-28T16:51:13","slug":"ogury-a-cannes-2025-redefining-digital-advertising-in-an-era-of-fragmentation","status":"publish","type":"post","link":"https:\/\/ogury.com\/ogury-a-cannes-2025-redefining-digital-advertising-in-an-era-of-fragmentation\/","title":{"rendered":"Ogury \u00e0 Cannes 2025: Redefining Digital Advertising in an Era of Fragmentation"},"content":{"rendered":"\n
As the sun sets over the Croisette and another unforgettable week in Cannes comes to a close, one message from Ogury\u2019s suite rang clear: digital advertising isn\u2019t just evolving\u2014it\u2019s being redefined.<\/p>\n\n\n\n
From June 16\u201319, we hosted an unforgettable experience at our suite on Boulevard de la Croisette, welcoming global leaders across brands, agencies, and publishers. Through provocative panels, immersive Ogury One demos, and vibrant networking moments, we dove deep into the industry’s future.<\/p>\n\n\n\n
Panels That Challenged the Status Quo<\/h2>\n\n\n\n
Ogury and industry experts took on digital advertising\u2019s most pressing challenges\u2014from AI disruption to the evolving meaning of luxury and responsibility in advertising.<\/p>\n\n\n\n
Luxury Reimagined: Understanding the New Codes of Desire<\/strong> <\/p>\n\n\n\n
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Laura Danzer, Global Head of Media, Loewe<\/li>\n\n\n\n
Gary Pinagot, Digital & Client Engagement Director, Balenciaga<\/li>\n\n\n\n
Anne Pi\u00e9rard-Marcombe, Sales Director, Global Brands, Ogury<\/li>\n<\/ul>\n\n\n\n
Amid economic uncertainty and shifting cultural values, the luxury sector is redefining what prestige truly means. This session explored how modern luxury is moving beyond status symbols\u2014toward purpose, personalization, and experience\u2014and what strategies brands can adopt to remain relevant to a conscious, digital-first audience.<\/p>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
The Future Isn\u2019t Cookieless\u2014It\u2019s Personified<\/strong><\/p>\n\n\n\n
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Alexander Stone, SVP, Advanced Video & Agency Partnerships, Horizon<\/li>\n\n\n\n
As consumer behavior fractures across platforms and AI-driven environments reshape discovery, identity alone is no longer enough. This panel explored why identity-first strategies are losing relevance in today\u2019s fragmented landscape\u2014and how personified, context-aware models drive performance without relying on unstable signals or intrusive tracking.<\/p>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
From Ads to Answers: How AI Will Reshape Advertising in the Next 18 Months<\/strong><\/p>\n\n\n\n
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Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB<\/li>\n\n\n\n
Jonathan Roberts, Chief Innovation Officer, Dotdash Meredith<\/li>\n\n\n\n
R\u00e9mi Prevost, CTO, Happydemics<\/li>\n\n\n\n
Thomas Bernal, SVP, Go-To-Market, Ogury<\/li>\n<\/ul>\n\n\n\n
AI isn\u2019t coming\u2014it\u2019s already transforming how consumers discover, decide, and buy. From ChatGPT to Gemini, new AI assistants are becoming the gatekeepers of attention. This session explored how AI is redefining performance, the growing importance of context and utility, and what marketers must do now to stay relevant in this shifting ecosystem.<\/p>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Conscious by Design: Effective Advertising That Works for Everyone<\/strong><\/p>\n\n\n\n
Samir Chabab, VP, Global Field Marketing, Ogury<\/li>\n<\/ul>\n\n\n\n
This conversation unpacked how advertising can drive both commercial success and societal progress. As privacy, inclusivity, and sustainability become business imperatives\u2014not just buzzwords\u2014panelists introduced CAN\u2019s new Guiding Principles and offered actionable insights for brands looking to lead responsibly without sacrificing performance.<\/p>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Ogury One: Future-Proof Activation at Your Fingertips<\/h2>\n\n\n\n
Our suite wasn\u2019t just a place to talk\u2014it was a space to see real innovation in action. Guests got hands-on with Ogury One, our innovative platform, which empowers agencies and brands to seamlessly plan, activate, and optimize campaigns with Personified Advertising.<\/p>\n\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Connection Meets Celebration<\/h2>\n\n\n\n
Of course, it wouldn\u2019t be Cannes without a celebration. From our exclusive opening party to curated happy hours, we connected with partners old and new in our suite overlooking the Mediterranean.<\/p>\n\n\n\n
Whether discussing the future of addressability over breakfast or clinking glasses as the sun set over Cannes, we created space for ideas to flourish\u2014and partnerships to grow.<\/p>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Until Next Year…<\/h2>\n\n\n\n
Thank you to everyone who joined us at Ogury \u00e0 Cannes 2025. Whether you attended a panel, connected with our team, or simply stopped by for a glass of ros\u00e9\u2014we\u2019re grateful for your time and your ideas.<\/p>\n\n\n\n
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