{"id":1542,"date":"2022-01-01T23:00:00","date_gmt":"2022-01-01T23:00:00","guid":{"rendered":"https:\/\/ogurydev.wpengine.com\/how-cadbury-gave-users-control-over-their-ad-experience\/"},"modified":"2025-07-07T13:22:49","modified_gmt":"2025-07-07T13:22:49","slug":"how-cadbury-gave-users-control-over-their-ad-experience","status":"publish","type":"post","link":"https:\/\/ogury.com\/how-cadbury-gave-users-control-over-their-ad-experience\/","title":{"rendered":"How Cadbury Gave Users Control Over Their Ad Experience"},"content":{"rendered":"\n

Challenge<\/h2>\n\n\n\n

Approaching the 2020 holiday season, chocolate brand Cadbury wanted to drive awareness<\/span> of Cadbury Heroes League, an eSports tournament in the UK. This special event allows kids to train their parents\u2019 gaming skills to battle other parents on Street Fighter.<\/p>\n\n\n\n

The campaign aimed to engage families with teens and grandparents through humorous videos featuring celebrities with their parents<\/a>, including Tom Grennan and Ashley Banjo. The video ad redirected users to the tournament\u2019s YouTube page, where they could discover other videos from the campaign and watch the live stream and replays of the battles.<\/p>\n\n\n\n

Campaign<\/h2>\n\n\n\n

For this campaign, the Mondelez subsidiary relied on the Ad Chooser format<\/span> developed by Ogury. This feature brings a new way of delivering full-screen mobile video advertisements that enable consumers to choose the most appealing ad, bolstering brand memorability. Ogury\u2019s Ad Chooser allows users to choose between two Cadbury video ads. The user then does the final stage of ad targeting by selecting their preferred video to be watched on full-screen.<\/p>\n\n\n\n

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Results<\/h2>\n\n\n\n

The campaign allowed the brand to reach an 87.8% visible video completion rate, based on a VTR of 90.4% and a viewability rate of 97.2%. Ogury\u2019s Ad Chooser is also enhanced with a creative choice report<\/span>. This report enabled Cadbury to test user preferences and analyze the engagement and memorability of their video ads. One of the insights highlighted in the report showed that despite both videos having a similar VTR, the one with Tom Grennan resonated better with the audience: not only was that video the most picked (52%), but it also drove a 5.6% higher ad recall. These reliable insights can directly benefit future campaign strategies.<\/p>\n\n\n\n

Through Ogury\u2019s unique targeting technology<\/span> and proprietary ad format<\/span>, Cadbury managed to generate video completes among the brand\u2019s target audiences.<\/p>\n<\/div>\n\n\n\n

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\"Cadbury1<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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“We have been working with Ogury for a number of years, attracted by their ability to provide high impact formats that guarantee the visibility of the message our brand partners want to deliver. A format such as the Ad Chooser puts the users in control of their advertising experience. This deepens their trust in the brand while also increasing memorability.” Lauren Kenny<\/strong>, Client Business Director at Carat UK<\/strong><\/p>\n<\/blockquote>\n\n\n\n

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\u201cThe Cadbury Brand Exclusive Ad Chooser format, combined with Ogury\u2019s technology and expertise, allowed us to engage our audience with an interactive and engaging video ad. This campaign created a positive brand experience by giving our customers choice and control over the video they wanted to watch.\u201d Ria Rianti<\/strong>, Senior brand manager at Mondelez<\/strong><\/p>\n\n\n\n

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\u201cMobile video is an extremely powerful format, but its impact becomes almost irrelevant if that same video is displayed only partially or off-screen. What good is a completed video if a portion of it wasn\u2019t visible? As with the rest of the Ogury ad portfolio, Ad Chooser is fully on-screen and impactful. We definitely believe that fully on-screen formats should become the main standard of the market.\u201d Habenn Bereket, Northern Europe Director at Ogury\u00a0<\/strong><\/p>\n<\/blockquote>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Challenge Approaching the 2020 holiday season, chocolate brand Cadbury wanted to drive awareness of Cadbury Heroes League, an eSports tournament in the UK. This special event allows kids to train their parents\u2019 gaming skills to battle other parents on Street Fighter. The campaign aimed to engage families with teens and grandparents through humorous videos featuring […]<\/p>\n","protected":false},"author":5,"featured_media":2299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"How Cadbury Gave Users Control Over Their Ad Experience - Ogury","description":"Challenge Approaching the 2020 holiday season, chocolate brand Cadbury wanted to drive awareness of Cadbury Heroes League, an eSports tournament in the UK. This"},"footnotes":""},"categories":[28],"tags":[],"location":[],"class_list":["post-1542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/1542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/comments?post=1542"}],"version-history":[{"count":0,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/1542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media\/2299"}],"wp:attachment":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media?parent=1542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/categories?post=1542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/tags?post=1542"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/location?post=1542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}