{"id":1493,"date":"2023-01-31T23:00:00","date_gmt":"2023-01-31T23:00:00","guid":{"rendered":"https:\/\/ogurydev.wpengine.com\/vodafone-creates-memorable-experience-with-ogury\/"},"modified":"2025-07-07T13:11:59","modified_gmt":"2025-07-07T13:11:59","slug":"vodafone-creates-memorable-experience-with-ogury","status":"publish","type":"post","link":"https:\/\/ogury.com\/vodafone-creates-memorable-experience-with-ogury\/","title":{"rendered":"Vodafone Creates Memorable Experience with Ogury"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-heading-3-font-size\">Challenge<\/h2>\n\n\n\n<p>Vodafone is a leading telecommunications company in the UK. With new legislation coming into force to give consumers greater flexibility over their mobile phone contracts, Vodafone needed to <strong>drive awareness<\/strong> <strong>and<\/strong> <strong>consideration<\/strong> of its new offering for sole traders.<\/p>\n\n\n\n<p>The Vodafone EVO for Sole Traders enables business customers to pay for their phone and airtime separately, creating a monthly plan that suits their needs. Vodafone needed a mobile technology partner to accurately identify its target audience and reach them at scale with engaging video ads in a brand-safe and fraud-free environment, all while respecting consumer privacy. Vodafone partnered with Ogury to <strong>identify and reach a specific audience<\/strong> on mobile with impactful, engaging and fully on-screen formats.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading has-heading-3-font-size\">Campaign<\/h2>\n\n\n\n<p>Ogury leveraged its <strong>proprietary audience data<\/strong> to define the &#8220;sole traders&#8221; audience. These are individuals who operate their businesses with&nbsp;no employees. Therefore, they wear multiple hats, from social media manager to e-commerce manager and executive assistant. Knowing these behaviors and the apps and sites they frequently use enabled Ogury to pinpoint the audience to ensure the campaign reached the most motivated sole traders in the UK.<\/p>\n\n\n\n<p>Ogury delivered the campaign to sole traders using its proprietary method Ad Chooser to <strong>drive brand awareness<\/strong> with impactful fully on-screen videos. With Ad Chooser, the consumer can select their ad experience, which boosts their ability to remember the ad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"339\" height=\"530\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2023\/01\/vodafone.webp\" alt=\"Vodafone\" class=\"wp-image-2540\" srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2023\/01\/vodafone.webp 339w, https:\/\/ogury.com\/wp-content\/uploads\/2023\/01\/vodafone-192x300.webp 192w, https:\/\/ogury.com\/wp-content\/uploads\/2023\/01\/vodafone-8x12.webp 8w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-heading-3-font-size\">Results<\/h2>\n\n\n\n<p>Thanks to Ogury\u2019s solution, the campaign achieved an average VCR of 89% and viewability of 94%. Moreover, the <span style=\"font-weight: bold;\">campaign Impact Survey<\/span> reported a <span style=\"font-weight: bold;\">77% lift in ad recall<\/span> among those who had seen the ad, indicating that it was memorable and had been delivered to the intended audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Challenge Vodafone is a leading telecommunications company in the UK. With new legislation coming into force to give consumers greater flexibility over their mobile phone contracts, Vodafone needed to drive awareness and consideration of its new offering for sole traders. The Vodafone EVO for Sole Traders enables business customers to pay for their phone and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Vodafone Creates Memorable Experience with Ogury - Ogury","description":"Challenge Vodafone is a leading telecommunications company in the UK. With new legislation coming into force to give consumers greater flexibility over their mo"},"footnotes":""},"categories":[28],"tags":[],"location":[],"class_list":["post-1493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/1493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/comments?post=1493"}],"version-history":[{"count":0,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/1493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media\/1494"}],"wp:attachment":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media?parent=1493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/categories?post=1493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/tags?post=1493"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/location?post=1493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}