{"id":1195,"date":"2024-09-03T08:00:00","date_gmt":"2024-09-03T08:00:00","guid":{"rendered":"https:\/\/ogurydev.wpengine.com\/ogury-expert-sessions-heather-carver-freestar\/"},"modified":"2025-07-29T13:14:48","modified_gmt":"2025-07-29T13:14:48","slug":"educational-video-heather-carver","status":"publish","type":"post","link":"https:\/\/ogury.com\/educational-video-heather-carver\/","title":{"rendered":"Ogury Expert Sessions: Heather Carver, Freestar"},"content":{"rendered":"\n<p>In this week\u2019s episode, Heather Carver, Chief Revenue Officer at Freestar, dives deep into the rise of bid requests that publishers have been sending to Supply-Side Platforms over recent years and explores how this explosion of bid requests has led SSPs to adopt more stringent filtering and constraining methods.&nbsp;<\/p>\n\n\n\n<p>It\u2019s now more important than ever for publishers to choose the right partners in order to send the proper signals and ensure they get the best return on their assets while delivering exactly what buyers are looking for.<\/p>\n\n\n\t<figure class=\"wp-block-image hd-bcve-wrapper hd-bcve-wrapper-js is--youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" data-id=\"Zm8bynV5PKk\">\n\t\t<button class=\"play-button\" aria-label=\"Play video\"><\/button>\n\t<img decoding=\"async\" width=\"1200\" height=\"803\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/06\/Heather-1.png\" class=\"hd-bcve-thumbnail\" alt=\"Heather\" loading=\"lazy\" srcset=\"https:\/\/ogury.com\/wp-content\/uploads\/2025\/06\/Heather-1.png 1200w, https:\/\/ogury.com\/wp-content\/uploads\/2025\/06\/Heather-1-300x201.png 300w, https:\/\/ogury.com\/wp-content\/uploads\/2025\/06\/Heather-1-1024x685.png 1024w, https:\/\/ogury.com\/wp-content\/uploads\/2025\/06\/Heather-1-768x514.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t<\/figure>\n\t\t<template id=\"hd-bcve-embed-html-Zm8bynV5PKk\">\n\t\t\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zm8bynV5PKk?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\t<\/template>\n\t","protected":false},"excerpt":{"rendered":"<p>In this week\u2019s episode, Heather Carver, Chief Revenue Officer at Freestar, dives deep into the rise of bid requests that publishers have been sending to Supply-Side Platforms over recent years and explores how this explosion of bid requests has led SSPs to adopt more stringent filtering and constraining methods.&nbsp; It\u2019s now more important than ever [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Ogury Expert Sessions: Heather Carver, Freestar - Ogury","description":"In this week\u2019s episode, Heather Carver, Chief Revenue Officer at Freestar, dives deep into the rise of bid requests that publishers have been sending to Supply-"},"footnotes":""},"categories":[27],"tags":[],"location":[],"class_list":["post-1195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educational-videos"],"acf":[],"_links":{"self":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/1195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/comments?post=1195"}],"version-history":[{"count":0,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/1195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media\/1196"}],"wp:attachment":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media?parent=1195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/categories?post=1195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/tags?post=1195"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/location?post=1195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}