{"id":1148,"date":"2024-10-30T23:00:00","date_gmt":"2024-10-30T23:00:00","guid":{"rendered":"https:\/\/ogurydev.wpengine.com\/microsoft-employs-ogurys-personified-advertising-to-attract-students-and-families\/"},"modified":"2025-07-07T13:01:52","modified_gmt":"2025-07-07T13:01:52","slug":"microsoft-employs-ogurys-personified-advertising-to-attract-students-and-families","status":"publish","type":"post","link":"https:\/\/ogury.com\/microsoft-employs-ogurys-personified-advertising-to-attract-students-and-families\/","title":{"rendered":"Microsoft Employs Ogury\u2019s Personified Advertising to Attract Students and Families"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-heading-3-font-size\">Challenge<\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">As more people work and study from home in Italy, Microsoft wanted to showcase its new Microsoft Complete Protection plan. The tech giant&#8217;s target was students and families interested in buying a new personal computer. Partnering with Ogury, Microsoft and its media agency iProspect reached<\/span><strong><span data-preserver-spaces=\"true\"> the right audience<\/span><\/strong><span data-preserver-spaces=\"true\"> with impactful CPC multi-format ad campaigns that<\/span><strong><span data-preserver-spaces=\"true\"> lifted brand awareness.<\/span><\/strong><span style=\"color: #005959;\"><\/span><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading has-heading-3-font-size\">Campaign<\/h2>\n\n\n\n<p>Thanks to Ogury, Microsoft could leverage reliable mobile <span style=\"font-weight: bold;\">user and behavior data<\/span> to identify the four audience clusters it wanted to reach: high and low-spending students and families interested in buying personal computers at brick-and-mortar stores and online marketplaces.<\/p>\n\n\n\n<p>Creating a series of CPC campaigns to deliver to these audiences, Ogury re-engaged the users who clicked on the ad with <span style=\"font-weight: bold;\">multi-format creatives<\/span>, enabling them to get more information about the new Microsoft Complete Protection plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-heading-3-font-size\">Results<\/h2>\n\n\n\n<p>This strategy, including the <span style=\"font-weight: bold;\">accuracy of the audiences identified and engaged<\/span>, made this campaign successful, <span style=\"font-weight: bold;\">exceeding Microsoft\u2019s KPIs<\/span>. With the help of Ogury&#8217;s technology, Microsoft generated a 4.9% CTR, which is 45.6% above benchmark and a 90.8% Viewability, which is 6.4% above benchmark.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ogury.com\/wp-content\/uploads\/143302111.fs1_.hubspotusercontent-eu1.net\/hubfs\/143302111\/MOCKUP_FULL_SCREEN_@MICROSOFT.png\" alt=\"MOCKUP_FULL_SCREEN_@MICROSOFT\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><span style=\"color: #005959;\">&#8220;The ability to meet our needs, identify, reach, and attract our ideal audience, confirmed Ogury as an important and strategic partner for us, campaign after campaign. Its unique mobile user and behavior data and the strong targeting technology were exactly what we needed.&#8221;<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Michele Fazio<br \/><\/span>Windows Category Manager, Western Europe &#8211; South<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Challenge As more people work and study from home in Italy, Microsoft wanted to showcase its new Microsoft Complete Protection plan. The tech giant&#8217;s target was students and families interested in buying a new personal computer. Partnering with Ogury, Microsoft and its media agency iProspect reached the right audience with impactful CPC multi-format ad campaigns [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Microsoft Employs Ogury\u2019s Personified Advertising to Attract Students and Families - Ogury","description":"Challenge As more people work and study from home in Italy, Microsoft wanted to showcase its new Microsoft Complete Protection plan. The tech giant's target was"},"footnotes":""},"categories":[28],"tags":[],"location":[],"class_list":["post-1148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/1148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/comments?post=1148"}],"version-history":[{"count":0,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/posts\/1148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media\/1149"}],"wp:attachment":[{"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/media?parent=1148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/categories?post=1148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/tags?post=1148"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ogury.com\/wp-json\/wp\/v2\/location?post=1148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}